Responsibilities

• Develop and lead the 360° marketing and communications strategy across all channels (brand, digital, PR, social, performance marketing)
• Translate creative and artistic vision into compelling, consumer ‑ facing campaigns
• Ensure consistency and quality across markets while allowing for local adaptation
• Oversee content, creative development, and media planning to maximize reach and engagement
• Work closely with Revenue Management and Ticketing to align demand generation with pricing strategy
• Monitor and optimise campaign performance against revenue objectives (ATP, occupancy, conversion)
• Identify opportunities to strengthen pricing confidence and improve yield
• Contribute to improving spend per head through alignment with guest experience (F&B, merch, VIP)
• Design and execute phased go ‑ to ‑ market strategies (build → launch → sustain → close)
• Drive strong pre ‑ opening demand and sustained in ‑ market performance across all tour markets
• Optimize media mix, targeting, and messaging using data and audience insights
• Ensure alignment between global direction and local execution
• Act as a key bridge across: Digital and website (customer journey, conversion)
• CRM (segmentation, lifecycle, repeat attendance)
• Group sales (volume channels and partnerships)
• Revenue management (pricing and inventory)
• Guest experience teams (on ‑ site monetisation)
• Ensure all functions contribute to a shared commercial objective
• Develop campaigns and activations that position the show as a must ‑ see cultural experience
• Identify and leverage cultural trends, communities, and influencers

Requirements

• 10–15+ years of senior marketing experience
• Proven track record launching and driving performance for ticketed experiences or events
• Strong experience in integrated marketing, demand generation, and performance optimisation
• Solid commercial understanding of pricing, conversion, and revenue drivers
• Experience working across multiple markets and stakeholders

Nice to Have

• Experience in touring productions, live entertainment, sports, or premium consumer brands
• Experience working with promoters, venues, and external partners
• Exposure to CRM, digital optimisation, and audience lifecycle strategies
• Experience supporting sponsorship or partnership integration

Benefits

• Access to an office in a stimulating environment that will allow you to put all your creativity to good use
• A culture focused on the development of fair practices and unifying events
• Professional growth focused on high quality projects to propel your career
• A group insurance program and other benefits that we will be happy to present to you
• Personalized support adapted to your professional ambitions: training program, regular check-ins, inter-team contribution.