Senior Marketing Lead, Acquisition

Responsibilities

• Plan, launch, and optimize paid media campaigns across Google Ads, Meta, and other platforms
• Drive full-funnel strategy to increase acquisition efficiency, customer value, and long-term business impact - not just short-term conversions
• Analyze user behavior and performance metrics to deliver actionable insights that fuel the acquisition strategy
• Execute A/B and multi-factor testing to uncover growth opportunities and improve funnel efficiency
• Collaborate cross-functionally with internal teams and external agencies on campaign strategy, creative development, and performance analytics
• Present performance updates, learnings, and recommendations to stakeholders and leadership
• Report directly to the Senior Director of Marketing, Acquisition (or designee), and own day-to-day paid marketing operations

Requirements

• 5+ years’ experience in performance marketing or a similar growth-focused role
• Proven hands-on experience managing and optimizing Google Ads and/or Meta campaigns
• Deep understanding of analytics platforms like Google Analytics and the ability to turn data into insight and action
• Strong storytelling skills using data—confident in building reports and presenting to stakeholders
• Ability to manage multiple projects and deadlines in a dynamic, fast-moving environment
• Attention to detail and a proactive approach to testing, learning, and optimizing
• Advanced Excel skills and comfortable working with large datasets
• Degree in marketing, economics, business, or a related quantitative field

Benefits

• Collaborate with leading print professionals in a fast-paced, high-tech, safe, and enjoyable environment
• Competitive pay and growth opportunities
• Comprehensive health, dental, and vision coverage (location-specific)
• Employer match 401(k) up to limits
• Company-sponsored Life and AD&D Insurance
• Flexible Spending Account and voluntary benefits
• Paid holidays and PTO
• Employee discounts on all products
• Company-sponsored training and certifications
• Fun workplace and wellness events, and more