Responsibilities

• Execute the Field Marketing Calendar - Own end-to-end logistics for trade shows, executive dinners, roadshows, customer forums, agency roundtables, and field activations — venue coordination, vendor management, shipping, staffing, and run of show. You drive demand generation through every format you touch.
• Lead Public Sector Field Programs - Design and execute public-sector-appropriate event formats — mission-focused briefings, tech demo days, agency roundtables, and executive breakfasts — that comply with government ethics and procurement norms while building trusted relationships with program and acquisition stakeholders.
• - Build the field calendar around government buying cycles — driving pipeline programs that peak ahead of federal year-end (September 30) and state budget windows, capitalizing on use-it-or-lose-it spending opportunities.
• Own Trade Show Operations - Manage all exhibitor portals: submissions, deadlines, booth assignments, labor orders, sponsorship deliverables, and compliance requirements. You know these systems and nothing falls through the cracks.
• Activate Regional Field Programs - Coordinate roadshows, lunch-and-learns, Galleon tours, partner co-marketing events, and field activations across commercial and public sector audiences — managing timelines, vendors, and logistics from kickoff through debrief.
• Drive Pipeline Through Sales Alignment - Work shoulder-to-shoulder with Sales and BDRs on pre-event account targeting, during-event engagement, and post-event follow-up. Set up lead capture flows, brief reps on messaging, and deliver clean lead lists to Sales and Demand Gen within 24 hours of each event.
• Build Co-Marketing & Partner Programs - Develop joint field programs with the public sector channel ecosystem — systems integrators, resellers, distributors, and contract-vehicle holders — including joint events, teaming-oriented content, and partner-sourced pipeline.
• Collaborate Cross-Functionally - Partner with Content & Communications, Design, and Demand Gen on assets, collateral, ABM programs, and pre/post-event nurture. You're the connective tissue that keeps multiple workstreams and deadlines on track simultaneously.
• Track, Report & Build Playbooks - Maintain event scorecards covering pipeline influence, meetings set, cost per lead, and ROI. Build the operational playbooks, trackers, and post-event workflows that let Armada scale programs with speed and consistency.
• Keep Armada Event-Ready - Own inventory of booth graphics, demo gear, swag, and printed materials. Coordinate refurbishments and reorders with Design and vendors proactively, not reactively.

Requirements

• 8+ years in B2B field marketing, demand generation, or event management for a tech company — with hands-on ownership of both strategy and execution.
• Generalist field marketing skill set — you've driven pipeline through trade shows, roadshows, executive events, ABM programs, and integrated digital campaigns.
• Tight sales alignment experience — you've worked directly with AEs and BDRs on account targeting, pre-event outreach, and post-event follow-up to convert pipeline.
• Hands-on experience managing trade show exhibitor portals (Freeman, Cvent, Experient, or similar) — deadlines, forms, and fine print included.
• Proven track record executing events end to end without a large team; 0-to-1 builder DNA with operational rigor to match.
• Superior organizational skills — detailed trackers, zero missed deadlines, five workstreams in the air without dropping one.
• Strong vendor management and budgeting skills with a negotiate-like-it's-your-own-money mindset.
• Comfortable with executives, technical SMEs, and government stakeholders; polished on-site presence.
• Fully available for significant travel, long hours, evenings, and weekends — non-negotiable.

Preferred

• Direct public sector field marketing experience — you've built and run programs targeting federal agencies, defense, or national security audiences as a primary segment, not as an occasional add-on.
• Familiarity with government procurement cycles, ethics rules, and acquisition norms that shape how you design and execute public sector programs.
• Background in industrial edge, energy, space, enterprise infrastructure, or AI/ML tech.
• Experience building event playbooks, ROI dashboards, and scalable field marketing processes from scratch.
• Existing relationships within public sector associations, systems integrators, or the defense ecosystem.
• Proficiency with virtual event platforms or hybrid event production.
• Ability to set up lightweight AV or demo environments on site.