Responsibilities

• Own HubSpot as the primary marketing platform, including architecture, workflows, integrations, lifecycle management, and data governance.
• Partner closely with RevOps and Salesforce teams to ensure seamless data flow and alignment across the revenue funnel.
• Establish scalable standards for campaign setup, data structure, naming conventions, lifecycle stages, and operational governance.
• Drive ongoing optimization of the GTM technology stack to improve efficiency, visibility, and performance.
• Ensure the integrity, accuracy, and accessibility of marketing and funnel data.
• Own the operational framework supporting demand generation programs from lead capture through qualification, routing, nurture, and handoff.
• Optimize forms, landing pages, conversion paths, enrichment processes, and routing logic to maximize conversion and data quality.
• Build and scale email and nurture infrastructure that supports personalized, journey-based engagement.
• Develop repeatable QA processes, documentation, and governance standards that enable flawless campaign execution.
• Establish clear intake, prioritization, and project management processes for marketing operations initiatives.

Requirements

• 10+ years in marketing operations, with a track record that spans multiple stages of company growth. Has owned the full ops function — not just administered tools — at a B2B SaaS company. Has built or inherited a broken stack and made it work. Understands what $50M ARR looks like operationally and what $100M needs to look like.
• - Deep HubSpot expertise as primary admin — architecture, workflows, lifecycle management, and integration design
• - Strong Salesforce fluency — can work directly with RevOps or serve as a de facto admin; understands the Marketing↔CRM data layer
• - Has built multi-touch attribution models and MQL scoring frameworks from scratch, and iterated on them using real conversion data; experience incorporating ICP fit and intent signals (G2, Bombora, 6sense, or equivalent) into lead scoring models
• - Experienced with AI-powered sales engagement platforms — Nooks AI or comparable inbound SDR tools; understands how inbound lead routing logic works and how to build the feedback loop between Marketing and SDR
• - Comfortable with BI and reporting tools — can build executive-facing dashboards, not just pull data
• - Genuine curiosity and working knowledge of AI tools and automation — actively explores how AI can accelerate ops workflows, reduce manual work, and improve data quality; not waiting to be told what to adopt
• - Visionary orientation — can see where the function needs to be in 18 months and reverse-engineer the roadmap to get there
• - Has navigated cross-functional ownership disputes between Marketing, RevOps, and Sales Ops; knows how to establish and hold a RACI

Benefits

• Allego offers a comprehensive and competitive benefits program that enables employees to choose the benefits that best fit their needs and the needs of their families. Full time new hires are eligible for most benefits on the first day of employment: - Medical/dental/vision - Unlimited vacation - Paid parental leave - Health Reimbursement Account (HRA) - Flexible Spending Account (FSA) - 401(k) with matching - Short & long term disability, AD&D, life insurance - This position is posted as hybrid, however remote candidates may be considered.*