Responsibilities

• Lead and participate in complex initiatives including those that are cross-functional with broad impact, and act as key participation in large-scale planning for marketing
• Act as key participant in complex marketing analysis, customer retention, customer profile, sales, and profitability for marketing
• Review and analyze complex multi-faceted, larger scale or longer-term business, operational, or technical challenges that require in-depth evaluation of multiple factors, including intangibles or unprecedented factors
• Make decisions in complex and multi-faceted situations requiring solid understanding of the policies, procedures, and compliance requirements that influence and lead broader work team to meet deliverables and drive new initiatives related to marketing
• Analyze and interpret trends to ensure adherence to legal, compliance, privacy regulations, and policies related to marketing
• Strategically collaborate and consult with peers, colleagues and mid-level managers to senior managers to resolve issues and achieve goals cross enterprise, cross lines of business, vendor relationships and cross functional resources on highly complex initiatives to achieve marketing deliverables
• May lead projects, teams or serve as a peer mentor

Requirements

• 4+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Preferred

• 4+ years of marketing, website management, or digital customer experience.
• 4 + years of Mortgage, financial services, banking, or other regulated industry experience preferred.
• Experience of digital marketing fundamentals, including SEO, conversion optimization, content strategy, user experience (UX), and customer engagement
• Experience leading cross-functional initiatives involving Marketing, Product, Technology, Compliance, Legal, Risk, and Design teams.
• Strong project and process management skills with the ability to manage multiple priorities, deadlines, and stakeholders simultaneously.
• Experience developing business requirements and implementation documentation for website enhancements.
• Experience with analyzing website performance, customer behavior, and digital metrics using tools such as Adobe Analytics, GA4, or similar platforms.
• Experience translating business objectives into customer-focused digital experiences that drive engagement and conversion.
• Knowledge of accessibility standards (ADA), SEO and GEO best practices.
• Experience supporting regulatory, disclosure, legal, compliance, or risk review processes within a regulated industry preferred.

Benefits

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement