Senior Marketing Communications Writer

Responsibilities

• Serves as Subject Matter Expert (SME) for designated product lines and/or services; develops and maintains a strong working relationship with Product Managers and a thorough understanding of assigned products and services.
• Develops creative concepts for marketing campaigns to Tower membership; writes all content for the campaign across assigned channels and works closely with the Design team to develop concepts into attractive, effective visuals.
• Reconstructs and adapts marketing messages to fit various channels, including direct mail, email, flyers, website content, digital ads, and other channels as needed.
• Manages communication projects from concept through production, following through with the VP, Marketing Communications and Product Manager for reviews and approvals.
• Assumes a lead role working with specific channels or departments. This may include serving as contributor to TowerLine, our monthly e-Newsletter; Liaison for TowerCares Foundation and Manager of Tower’s Public Relations, including development and distribution of press releases, maintaining media contacts, and monitoring media coverage and industry trends.
• Serves on company-wide project teams to support the development and implementation of new or improved products and services; project assignments may include development of internal and member communications, user testing and feedback, and review and update of current marketing materials.
• Assists Writer I / II with review of marketing communications to assure written materials accurately and creatively communicate the key features and benefits of Tower’s products and services and reflect required legal disclosures.
• Works with the digital strategy team on enhancements to the website’s content flow and linking structure; adapts textual content from existing sources and develops and writes web content in consultation with the VP, Marketing Communications.
• Manages own schedule of assignments, providing the Marketing Operations Coordinator with weekly status updates.
• Completes all required regulatory training courses within established timeframes.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism or English; Six years of experience as a writer or related experience in a business or ad agency workplace, with knowledge of marketing concepts and/or financial marketing experience given preference.
• Or combination of education and experience
• Demonstrated ability to work independently and communicate effectively.
• Demonstrated high level of knowledge and proficiency in rules and use of grammar, punctuation and spelling; possesses excellent conceptual, writing, editing and rewrite skills.
• Proficient in the ability to recognize and recommend general formatting, layout and design concepts for diverse print and electronic materials.
• Must be a creative thinker and excellent at developing communications concepts.
• Required to submit a portfolio of published material in a variety of styles, including feature, news, advertising, promotional and website writing.
• Knowledge, Skills and Abilities
• Must possess knowledge and demonstrate proficiency in operating Microsoft Office applications (Word, Excel, PowerPoint, Outlook).
• Proficient in the ability to research and analyze various types of information sources, reach reasonable conclusions and recommend appropriate actions.

Benefits

• comprehensive benefits package which includes medical, prescription drug, vision, dental, company-paid life insurance, a 401K retirement plan with a company match, and paid vacation, sick leave and holidays.