Responsibilities

• Develop and execute integrated marketing strategies that increase brand awareness, support revenue growth, and align with corporate objectives.
• Lead public awareness campaigns that educate communities and promote safety across new and existing markets.
• Develop campaign messaging, communications plans, and implementation toolkits that support successful customer program launches.
• Lead seasonal and strategic awareness initiatives, including back-to-school campaigns, National Safety Week, Love the Bus Month, and other high-impact public education efforts.
• Ensure consistent brand messaging and storytelling across all marketing channels and customer touchpoints.
• Serve as the marketing lead for customer implementations, partnering cross-functionally to develop communications strategies for every new program launch.
• Create launch communications including public service announcement (PSA) toolkits, press releases, customer communication materials, executive messaging, and supporting collateral.
• Collaborate with Customer Success, Government Operations, and external stakeholders to ensure coordinated, successful market launches.
• Support customers with communications resources that drive public awareness and community engagement.
• Develop customer success stories, case studies, testimonials, advocacy materials, and other communications that reinforce our mission and customer impact.

Requirements

• 7+ years of progressive experience in corporate communications, public relations, brand communications, public affairs, or a related field.
• Demonstrated success developing and executing strategic communications programs in a complex B2B, GovTech, public-sector, or regulated industry environment.
• Experience leading media relations, executive communications, crisis communications, and public awareness campaigns.
• Experience managing communications for customer implementations, public initiatives, or large-scale program launches.
• Experience working directly with customers, executive leaders, elected officials, government agencies, school districts, or other public-sector stakeholders.
• Strong writing, editing, presentation, and executive communication skills with the ability to tailor messaging for diverse audiences.
• Experience managing communications agencies, vendors, and cross-functional initiatives.
• Experience using communications and media monitoring platforms (e.g., Meltwater or similar), press management tools, and reporting platforms.
• Exceptional project management and organizational skills with the ability to manage multiple high-visibility initiatives simultaneously.
• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, English, or a related field.

Preferred

• Experience in GovTech, transportation technology, public safety, education technology, or another mission-driven organization.
• Experience supporting public-sector customers, municipalities, school districts, or government agencies.
• Familiarity with crisis communications, reputation management, and community engagement strategies.
• Experience leading or mentoring communications professionals.