Responsibilities

• Brand Integrity
• Maintains the integrity of the brand and identity of the American Heart Association by developing and/or reviewing/editing communications and marketing materials.
• Traditional and Digital Media
• Raise visibility of the Division via traditional and digital media outlets. Maintain and steward existing media relationships. Explore and engage new outlets, especially media with reach to targeted audiences. Research and monitor new/burgeoning media, especially those being developed in the Las Vegas and Tucson markets.
• Seeks, cultivates, and maintains regional media relationships, with traditional and emerging media.
• Secures formal media partnerships/sponsorships for various events, campaigns and cause initiatives as appropriate.
• Pitches “big picture” stories, focusing on hard news, feature and research stories, to Las Vegas and Tucson markets.
• Researches and prepares media and background materials to support American Heart Association policy issues and community programs.
• Develops fast response mechanism for hard news stories. Alerts field staff with media advisories and cause/marketing activities as appropriate.
• Overall Campaign Development and Traction

Requirements

• 3 years minimum prior related experience with:
• Knowledge of variety of mass and alternative media, and principles of journalism including news gathering, interviewing, writing and editing. Basic video, graphic design and photography skills desired.
• Experience in communications, marketing, or public affairs with a background in journalism, public relations, marketing, advertising or similar position.
• Knowledge and experience with the fundamentals of multiple disciplines are needed, including the principles and ethics of public relations, promotion, marketing and business communications.
• Demonstrated excellence in written communications skills, including news, business, and persuasive writing.
• Demonstrated skills in effective one-on-one and group communications and work with all levels of media contacts, community leaders, and American Heart Association volunteers and staff.
• Ability to deal professionally in a corporate and non-profit environment and assume responsibility for guiding communications and marketing projects and programs from inception through completion.
• Demonstrated ability to simultaneously manage multiple, complex projects in varying stages of development under time pressure.
• Knowledge and experience with developing content for event collateral materials.
• University/College degree or equivalent experience.

Preferred

• - Knowledge of the principles and practices of strategic planning, budgeting, and managing work.
• - Knowledge of basic fund-raising principles, practices, and techniques.
• - Knowledge of American Heart Association’s mission and programs.

Benefits

• Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.
• Performance and Recognition – You are rewarded for achieving success through annual salary planning and incentive programs; eligibility for an incentive program is based on the type of position.
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. Heart U is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
• Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.