Responsibilities

• Under the general direction of the Department of Tourism Communications Officer, this position will execute and coordinate marketing content and collateral materials to support the Department’s overall strategic plan.
• This includes managing an integrated content calendar for Department-wide industry-facing messaging, as well as consumer-facing marketing communications and content, including serving as a contact for national and international media and several other internal and external stakeholders.
• This position also plays a critical role in marketing content for the Office of the Secretary and other bureaus, including creating, editing and distributing marketing communications materials.
• It requires the ability to integrate marketing and branding initiatives into various marketing content, as well as demonstrating strategic thinking and application of insights to execute programs that meet goals and drive growth.

Requirements

• Directing and implementing marketing strategies, including content development and brand style guide application
• Developing email marketing campaigns, collateral materials, interview talking points, presentations and video content
• Public relations, general editing, building media/FAM tour itineraries and AP Style
• Utilizing website content management systems and writing web copy
• Experience in the travel and tourism industry.
• Measuring and evaluating engagement and effectiveness of marketing content and communications campaigns
• Leading FAM trips and serving as a spokesperson
• Drafting materials and executing the process for annual and economic
• impact reports, including communication with stakeholders and media.
• Social media content creation and content calendar management

Benefits

• State Employee & Retiree Health Plan including health, dental and wellness benefits, and supplemental Vision Insurance, Accidental Death & Dismemberment, Long-Term Care Insurance and Pre-Tax Savings Accounts (for health, dental, vision, day care and commuter expenses).
• WRS Retirement Benefit pension plan that is intended to provide you with a lifetime retirement payment. It offers an employer match and lifetime retirement payment, plus an optional tax advantaged 457 retirement savings plan.
• Substantial leave time including at least 3.5 weeks of vacation to start, 9 paid holidays and ample accrued sick time that rolls over each year.
• Accumulated Sick Leave which allows retirees to convert unused sick leave into credits to help pay for health insurance premiums.
• Disability Benefits to cover the possibility of becoming disabled while working for a WRS employer making you eligible to receive disability benefits that will give you income for the time you are unable to return to work.
• An Income Continuation Insurance that replaces a portion of your income if you are unable to work because of sickness or injury (both short and long term).
• Group Life Insurance providing life insurance coverage up to five times your annual earnings and covers death and dismemberment.
• Well Wisconsin Wellness Program with tools and resources to help set health and well-being goals, track progress, stay motivated, and earn incentives.
• A free and confidential employee assistance program that offers employees and their immediate family dependents a variety of tools, resources, and professional consultation services to support their health, goals, and overall well-being.