Responsibilities

• Content Strategy & Execution
• Contribute to a content production calendar spanning blog, email, web, and social media assets; manage assigned workload through intake, drafting, and review cycles to meet publish deadlines
• Write and edit copy across multiple formats and channels — blog posts, landing pages, email campaigns, and social media — applying brand voice and adjusting tone for audience segment and funnel stage with guidance from senior team members; draft, schedule, and publish social posts across company channels in alignment with the content calendar and brand standards
• Interpret subject matter expert input, product information, and creative briefs to produce clear, accurate copy appropriate for healthcare professional audiences
• Apply SEO fundamentals to assigned content; incorporate target keywords and follow established optimization guidelines to support search performance goals
• Brand Voice & Standards
• Apply the company brand voice and style guide consistently across all assigned content; flag inconsistencies or gaps for review and incorporate feedback to maintain quality standards
• Proofread and edit content for brand voice alignment, clarity, grammar, and accuracy; support review cycles for assigned channels and asset types
• Apply consistent messaging and positioning within assigned campaigns and business unit content, following established brand strategy and escalating questions on tone or direction as needed
• Cross-Functional Collaboration

Requirements

• Bachelor’s degree in English, communications, journalism, marketing, or a related field, or equivalent professional experience
• 2+ years of copywriting or content writing experience in a professional marketing environment, with demonstrated ability to produce polished, on-brand copy across multiple formats
• Demonstrated ability to write across formats and channels — blog, email, web, and social — with consistency of voice and the ability to adapt style for different audiences and funnel stages
• Familiarity with B2B, SaaS, or healthcare technology content; ability to research unfamiliar subject matter and produce accurate, readable copy from complex source material
• Foundational understanding of SEO principles and how content supports search visibility; willingness to develop deeper proficiency in content performance and optimization practices
• Ability to manage multiple assigned projects simultaneously, meet deadlines, and communicate proactively when priorities shift or blockers arise
• CMS platform experience (e.g., WordPress, Contentful, or similar)
• Marketing automation and email platform experience (e.g., HubSpot, Marketo, or similar)
• SEO and content analytics tools (e.g., SEMrush, Moz, Google Search Console, or similar)
• Project and workflow management tools (e.g., Asana, Monday.com, or similar)