Responsibilities

• Growth Infrastructure: Build and optimize automated customer journeys across all Reece divisions.
• Lifecycle Orchestration: Develop triggered programs tied to customer behaviors, purchase history, branch interactions, events, website engagement, and customer feedback.
• Lifecycle Strategy: Support lifecycle marketing initiatives including post-purchase engagement, reactivation, event follow-up, and customer retention programs.
• Segmentation & Personalization: Develop and maintain customer segmentation strategies to support personalized communications and customer journey optimization.
• Automation Best Practices: Establish best practices for automation workflows, audience segmentation, campaign execution, and lifecycle communications.
• A/B Testing & Experimentation: Support A/B testing and customer journey experimentation to identify engagement opportunities and friction points.
• Tech & Data Partnerships: Partner closely with IT to support integration and optimization of marketing platforms and customer data flows.
• Platform Transitions & Data Integration: Support ongoing platform transition initiatives including Builder.io to Contentful, Salesforce to Dynamics, and customer data integration into Snowflake.
• Tooling Testing & Optimization: Assist with testing and optimization of new digital tools, automation capabilities, and CX technologies.
• Marketing Tech Optimization: Support optimization of Reece’s marketing technology ecosystem in partnership with IT.