Responsibilities

• Own end-to-end execution of global and Americas regional demand generation campaigns in HubSpot, ensuring scalable, repeatable program delivery.
• Design and evolve lifecycle marketing programs, including lead nurture, onboarding, re-engagement, and account-based journeys to improve conversion across the funnel.
• Develop advanced segmentation and targeting strategies using behavioral, firmographic, and intent data to enable personalized marketing experiences.
• Partner with Operations and Sales to optimize lead management, scoring models, routing, and SLA adherence to maximize pipeline efficiency.
• Build and maintain robust campaign infrastructure, including workflows, templates, and processes that enable scale and consistency.
• Drive continuous campaign optimization through A/B testing, performance analysis, and insights that improve engagement, conversion, and ROI.
• Ensure data quality, governance, and compliance across HubSpot and Salesforce, maintaining accurate and actionable marketing data.
• Act as a subject matter expert on marketing automation, promoting best practices and enabling global stakeholders through training and guidance.
• Support strategic initiatives such as AI translations, intent data activation, personalization at scale, and agentic operational processes.
• Collaborate cross-functionally with field marketing, digital, events, and partner teams to deliver integrated, multi-channel campaigns aligned to business priorities.

Requirements

• Strong hands-on experience with HubSpot in a B2B demand generation environment.
• Proven ability to build and scale lifecycle marketing programs and improve funnel performance.
• Experience working with CRM systems (Salesforce) and understanding of lead lifecycle, attribution, and pipeline reporting.
• Strong analytical mindset with experience using data to inform decisions and optimize performance.
• Excellent project management skills with the ability to manage multiple initiatives in a fast-paced environment.
• Strong collaboration and communication skills, with experience working across global, cross-functional teams.

Preferred

• Familiarity with AI tools, intent data, personalization strategies, and modern marketing automation best practices is highly desirable.

Benefits

• 100% medical, dental and vision insurance, plus dependents
• Paid parental leave
• Pet insurance Discount
• Life insurance
• Commuter benefits
• 401(k)
• Employee Assistance Program