Responsibilities

• You\'ll build, manage, and optimize complex Marketo programs, including email nurtures, engagement programs, and triggered campaigns
• You\'ll translate campaign requirements into scalable Marketo assets such as programs, smart campaigns, tokens, and templates
• You\'ll establish and enforce best practices for naming conventions, folder structure, and program governance
• You\'ll support full-funnel lifecycle marketing from lead acquisition through customer expansion
• You\'ll oversee Marketo data hygiene, segmentation, and database health
• You\'ll partner with Salesforce admins to ensure clean syncs and accurate reporting for Avalara's email programs
• You\'ll Run A/B tests and optimize campaign performance
• You\'ll document processes, share best practices, and act as a Marketo subject matter expert and mentor to teammates

Requirements

• 5+ years of hands-on Marketo experience
• Experience in B2B demand generation and lifecycle marketing
• Experience integrating Marketo with Salesforce
• Proficiency with smart campaigns, engagement programs, tokens, and dynamic content

Benefits

• In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
• Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance.
• Inclusive culture and diversity—Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture.