Responsibilities

• Lead full-funnel digital campaigns designed to attract, nurture, and convert leads aligned to KPIs and revenue outcomes.
• Architect full-scale automation strategies; continuously optimize journeys to improve engagement and lead conversion.
• Drive continuous web and campaign optimization to increase lead quality and funnel conversion, using tools like heatmaps, GA4, and testing platforms.
• Own martech strategy and integration planning; provide guidance on tool selection and workflow optimization.
• Analyze and interpret full-funnel metrics to guide digital strategy; provide conversion insights to inform marketing decisions and leadership.
• Lead digital channel mix strategy, optimize for ROI and conversion, and scale paid efforts for maximum lead generation impact.
• Build and manage testing roadmap across channels; lead experimentation strategy to maximize engagement and conversions.
• Ensure digital campaigns meet accessibility, privacy, and compliance standards across platforms.
• Represent digital marketing in strategic planning; mentor others in digital best practices and conversion strategy.
• Identify growth opportunities, lead digital experiments, and support strategic pipeline acceleration initiatives.
• Provide strategic insights and recommendations based on content engagement, funnel impact, and ROI, and optimize campaign content accordingly.
• Perform other duties as assigned

Requirements

• A four-year degree in marketing, business or related field preferred.
• 6–8+ years of experience in digital marketing, with a strong track record of driving measurable outcomes and team/strategy leadership.
• Expert-level fluency in martech stack, automation strategy, CRM integration, segmentation logic, and performance optimization.
• Hands-on experience with Salesforce CRM and Account Engagement (Pardot) required; experience building automation workflows, lead scoring, segmentation logic, and campaign attribution within these platforms preferred.
• Demonstrated ability to build marketing performance dashboards that connect campaign activity to pipeline contribution and revenue outcomes.
• Strategic ownership of funnel analytics, performance dashboards, and campaign reporting; able to present insights to leadership.
• Experience with Microsoft Office, including Word, Excel, Outlook, and basic PowerPoint functions.
• Strategic oversight of B2B/B2C performance marketing across paid, owned, and earned digital channels.

Preferred

• A four-year degree in marketing, business or related field preferred.

Benefits

• Annual Bonus
• Medical, Dental, Vision, Life, and Disability Insurance
• 401(k) with Company Contributions
• Responsible Time Off (RTO): Flexible time off with a required minimum to ensure rest and balance, plus 11 paid holidays
• Paid Volunteer Time Off and Donation Match Program
• Tuition reimbursement and paid certifications, licenses, designations
• Employee Assistance Program (EAP) and wellness program with financial incentives
• Hybrid Work Schedule
• $3,000 Referral Bonus