Senior Marketing Automation Engineer

USA (Remote)

$135K/yr – $155K/yrSenior Level5+ years expFull time

Posted 4 months ago

Job Summary

Drive end-to-end lifecycle marketing operations and platform governance for cross-team campaigns.

  • Must-have: 5+ years owning lifecycle strategy, infrastructure, and cross-functional coordination.
  • Standout: Experience with AWS-based workflows and AI-driven process optimization.

Job Description

Responsibilities
  • Own end-to-end marketing engagement platform architecture including journey/canvas design, segmentation strategy, campaign logic, deliverability, and dynamic content
  • Design, build, and scale lifecycle automations across acquisition, enrollment, engagement, and retention journeys
  • Establish and enforce governance standards for naming conventions, template management, QA processes, and campaign documentation
  • Serve as the internal marketing engagement platform SME — troubleshoot issues, evaluate new platform features, and continuously drive optimization
  • Partner with CDP, CRM, product, and data engineering teams to define audience sync requirements, data mapping, behavioral event instrumentation, and pipeline specifications that power lifecycle campaigns
  • Lead cross-team coordination across member acquisition, enrollment, and journey teams to align campaign timing, cadence, and channel mix around a unified communication strategy
  • Identify gaps and conflicts across journey stages and implement orchestration rules — suppression logic, frequency caps, and priority sequencing
  • Identify and implement AI-driven opportunities (including Claude and API-based automation) to scale MarTech operations, content personalization, and campaign optimization
  • Build and manage API integrations that connect marketing platforms, internal tools, and third-party services
  • Continuously evaluate emerging MarTech capabilities and recommend adoption where ROI is clear
Twin Health logo

Twin Health

Twin Health combines advanced medical science and technology with a clinical care team to help people take control of conditions like type 2 diabetes, prediabetes, and obesity. Twin is a metabolic health benefit offered exclusively through employers or health plans. Our Digital TwinTM technology learns a member’s unique metabolism based on insights collected from smart devices, meal logs, and lab work. By seeing how their body responds to lifestyle choices, Twin can provide real-time, personalized recommendations on nutrition, activity, sleep, stress, and more. Our clinical care team then guides the member on a clear path toward their health goals, celebrating each win along the way. This leads to life-changing results:💊 73% of members eliminated medications (including injections)⚡️On average, members lost 14 pounds in 6 months❤️🩹66% of members improved hypertension💪81% of members improved cholesterol⚖️On average, members saw a 2.2 point drop in A1CWe also help our partners deliver cost-effective, clinically validated solutions:- $8.4K annual savings per member with at least one high-cost medication- $3.2M projected pharmacy savings, annualized across all members with one or more high-cost medications- Twin is validated by the American Heart Association, American Diabetes Association, The Journal of the American College of Cardiology, and more Twin’s outcomes aren’t just clinical and cost-effective — they’re human. Members report feeling more energized, getting a better night’s sleep, and having the energy to play with their kids or grandkids a little longer.We’re proud to help people feel their best with the power of a healthy metabolism.

Founded in 2018
Mountain View, California, USA
686 employees (51 in marketing)

Salaries

Posted range

$135K/yr – $155K/yr

Taken straight from the job posting.

See all Twin Health salaries

Marketing Team

Marketing Team Size
41 (6% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$297.3M
Last Raise
$53M
Series E, 7 months ago

Funding History

  • Aug 2025
    Series E • $53M
  • May 2025
    Series Unknown • $48.8M
  • Dec 2023
    Series D • $50M

Traffic Signals

Monthly Visitors
46.5K
Monthly Google Ads Budget
$66
Traffic Source Mix
Search
33.8%
Direct
54.3%
Referral
5.5%
Social
2.2%
Paid
1.5%

Headcount Trend

Current headcount: ~686

Recent News

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Senior Marketing Automation Engineer

Twin Health · USA · Remote