Responsibilities

• Build, maintain, and optimize marketing automation campaigns and journeys across email, SMS, push, and in-app channels, with a strong focus on Braze.
• Develop Braze Canvases, Campaigns, Segments, Liquid personalization, Connected Content, Catalogs, subscription groups, and API-triggered messages that support lifecycle, product, and marketing initiatives.
• Partner with lifecycle marketing, product, analytics, data, and engineering teams to translate business requirements into scalable, reliable messaging solutions.
• Implement event-driven campaigns using customer attributes, custom events, segmentation logic, and audience data from connected systems such as CRM, CDP, data warehouse, and internal platforms.
• Support the migration or re-platforming of existing SFMC campaigns, journeys, data extensions, personalization logic, and automations into Braze-native solutions.
• Build and maintain responsive email templates and modules using HTML/CSS, Liquid, and platform-specific personalization logic.
• Contribute to technical standards for campaign development, QA, documentation, naming conventions, segmentation, reusable components, and release processes.
• Troubleshoot campaign issues, data discrepancies, rendering problems, API-triggered messaging errors, and journey logic defects.
• Support deliverability, compliance, and quality efforts, including suppression logic, preference management, list hygiene, rendering QA, and adherence to CAN-SPAM, TCPA, GDPR, CCPA, and related requirements.
• Participate in code reviews, documentation, peer coaching, and knowledge sharing to help improve team execution and consistency.