Senior Marketing Associate - Social, U.S. Card Performance Marketing (Hybrid)

Chicago, IL (Hybrid)

$88K/yr – $110K/yrSenior Level2+ years expFull time

Posted 3 days ago

Job Summary

Own the end-to-end Meta campaigns on Facebook and Instagram, driving test planning, execution, and optimization while coordinating with channel, compliance, brand, analytics, and technology teams to scale performance.

Plan and scope tests (creative, audiences, placements)
Coordinate cross-functional execution and documentation
Create briefs and maintain creative library

Job Description

Responsibilities

Partner with channel team for planning and implementation of Meta campaigns on Facebook and Instagram, following outlined process and flagging areas for potential process improvements
Scope future tests with Meta team and channel team, thinking through the highest leverage ways to structure tests to achieve most valuable results, including: creative testing, audience testing, new placements, etc.
Coordinate across internal teams including Compliance, Brand Marketing, Customer Experience, Analytics, Data, Technology etc. to execute Meta strategies end to end
Partner with QA associate to maintain platform documentation, plan launch timings, and ensure following well managed processes
“Self-starter”, strong organizational skills, ownership mentality, ability to prioritize workloads, and fast learner of new digital marketing and social media platforms and tools
Create creative briefs to support upcoming tests and maintain channel creative library
Solid understanding of performance marketing, conversions, and online customer acquisition
Ability to work with high-performing teammates, as well as partners across the enterprise
Comfortable working with large data sets in Excel / Google Sheets + familiarity with common performance marketing metrics
Strong ability to create presentations and clearly communicate through powerpoint/Google slides

Requirements

Bachelor’s Degree or Military Experience
At least 2 years of experience in paid social marketing working with Meta platforms Facebook & Instagram
At least 1 year of experience trafficking Meta campaigns
At least 2 years of experience with Microsoft Excel and Google Sheets
At least 1 year of experience with Google Suite applications

Preferred

At least 3 years of experience in paid social marketing with knowledge of Meta (Facebook & Instagram) in the performance marketing space
At least 2 years of ad operations experience at a digital marketing agency with a strong background in Meta campaign trafficking and management
Familiarity producing and optimizing both static and video creative for Meta
Experience in other social media or digital marketing channels such as: YouTube, TikTok, Display, etc.
At least 2 years of experience in project management or 2 years of experience at a digital marketing agency

Benefits

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.

Capital One

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At Capital One, we're making things better for our customers and associates through innovation and collaboration. We were founded on the belief that everyone deserves financial freedom—and are dedicated to a world where all have equal opportunity to prosper. Banking is in our DNA, but we are so much more than a bank. We always think about what’s next—and how we can bring our customers the tools needed to improve their financial lives. Your ideas, experiences and skills will help make banking better. You’ll be part of a supportive culture while earning amazing benefits. That’s life at Capital One. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. View our Social Media Community Guidelines https://www.capitalone.com/digital/social-media/

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