Senior Marketing Analyst

Responsibilities

• Analyze content performance across organic search, website engagement, conversion, and other relevant channels.
• Identify which pages, topics, formats, and themes are attracting and engaging our target accounts and personas.
• Monitor SEO performance, keyword rankings, organic traffic trends, and emerging search opportunities.
• Identify content that should be refreshed, expanded, consolidated, or deprioritized based on performance.
• Combine behavioral data with qualitative insights from sales calls and customer conversations to identify topics our audience cares about.
• Surface new content opportunities based on search behavior, audience engagement, competitive trends, and recurring themes from the market.
• Build a clear, ongoing view of what's working, what's not, and what the Content team should test next.
• Analyze advertising performance across LinkedIn, Google, display, and other paid channels.
• Evaluate performance by creative, copy, audience, account segment, offer, campaign, platform, and other relevant dimensions.
• Move beyond surface-level metrics such as clicks and impressions to understand which campaigns ultimately generate qualified opportunities, pipeline, and customers.

Requirements

• 4+ years of experience in marketing analytics, growth analytics, revenue operations, sales intelligence, or a related discipline.
• Strong analytical instincts and the ability to move from raw data to a clear recommendation.
• Experience analyzing digital marketing and content performance, including paid media, website analytics, and SEO.
• Experience working with CRM and marketing automation data; Salesforce experience is strongly preferred.
• Experience with prospecting, enrichment, account intelligence, or data providers is a plus.
• Advanced spreadsheet skills and comfort working with large, imperfect datasets.
• Experience with SQL, BI tools, or data visualization platforms is a plus.
• Strong understanding of B2B funnels and the relationship between marketing activity, opportunities, pipeline, and revenue.
• Ability to communicate findings simply and clearly to people who aren't analysts.
• A proactive mindset - you naturally look for patterns, anomalies, and opportunities rather than waiting for someone to tell you what analysis to run.

Benefits

• Healthcare, Dental and Vision - We cover 100% of your monthly premiums and 50% of all dependents
• 401(k) - With a 3% employer contribution
• Weekly $20 Sharebite Meal Stipend - For every meal you purchase, they donate a meal through Feeding America!
• Monthly $50 Wellness Reimbursement
• Monthly $200 Remote Work Stipend