Responsibilities

• Analyze customer behavior across the full lifecycle, identifying key paths, drop-offs, accelerators, and moments of intent.
• Build and maintain behavioral pathing analyses to understand how customers move across intents and in response to cross-channel messaging (or lack thereof).
• Translate complex data into clear, human-centered insights that influence lifecycle marketing strategy, campaign design, experimentation, and prioritization.
• Partner with lifecycle marketers to define measurement frameworks for onboarding, engagement, retention, and reactivation.
• Communicate insights through compelling narratives, dashboards, and presentations tailored to both technical and non-technical stakeholders.

Requirements

• 5 plus years of experience in CRM, Lifecycle Marketing, or a related field with a focus on analyzing customer behaviors and trends.
• Strong analytical mindset with an understanding of customer data, data hygiene, and database marketing principles.
• Expertise in SQL and working with large, disparate datasets.
• Experience with real-time CDPs or CRM systems, ideally Adobe Experience Platform & Journey Optimizer.
• Exceptional organizational and communication skills, with the ability to manage multiple stakeholders and priorities.

Preferred

• Background in retail, e-commerce, or multi-brand organizations.
• Experience with BI visualization and tooling (Superset, Microstrategy, Power BI, etc).

Benefits

• Culture: Join a team where you're surrounded by top-tier talent, driven by a shared passion to relentlessly enhance the fan experience. With a focus on collaboration, support, and continuous development, you’ll be empowered to help shape a culture that celebrates both individual and team successes.
• Benefits: We provide a wide range of health, financial, legal, and development assistance, including wellness programs with fitness and weight management partners, paid maternity paternity leave, and infertility treatment. Additionally, we offer flexible time off to help you recharge, along with a competitive 401k plan to support your financial future. At Fanatics, we’re dedicated to supporting you in all aspects of work and life.