Responsibilities

• Develop and execute marketing and communications programs for data products and analytics capabilities.
• Create messaging, positioning, campaigns, and content tailored to business communities.
• Produce newsletters, articles, videos, presentations, and campaign materials.
• Plan and deliver events, webinars, and awareness campaigns for data communities.
• Establish and track marketing key performance indicators, engagement metrics, and campaign effectiveness.
• Partner with strategy, product, adoption, and communications teams to align messaging and priorities.
• Manage content calendars, channels, and marketing operations.
• Gather audience feedback and insights to refine messaging and improve engagement.
• Ensure marketing content aligns with enterprise governance and brand standards.

Requirements

• Bachelors degree in Marketing, Communications, Business, or a related discipline.
• Minimum 8 years of professional experience in data and analytics.
• Minimum 5 years of experience in marketing, product marketing, communications, or content development.
• Experience developing campaigns, messaging, and marketing content and measuring marketing effectiveness and engagement.

Preferred

• Experience in product marketing, content marketing, or communications for data or technology products.
• Experience with marketing tools, content platforms, and analytics used to measure engagement.
• Marketing, content marketing, or communications certification.

Benefits

• Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance.