Senior Marketing Analyst

Responsibilities

• Map the full funnel from ad click through application, approval and delivery.
• Own attribution, evaluate the current setup and define conversion signals for Google and Meta.
• Design and evaluate website conversion tests and report what changed.
• Connect email and SMS performance to approvals and deliveries.
• Recommend changes to spend and customer communication that account for inventory, approvals and customer quality.
• This is a strategy role built on technical depth. You'll set direction and need to understand how marketing data moves from first click to funded loan well enough to design it and catch when it breaks.

Requirements

• Experience in marketing analytics, growth or performance marketing tying spend to sales, revenue or customer value.
• Hands-on work with paid media, attribution and website testing, plus email and SMS marketing.
• Understanding how data moves between ad platforms, a website, a CRM and a warehouse, and how to identify failures.
• Daily use of AI in analysis, including providing context and checking its output.
• Experience making recommendations that changed leadership decisions about marketing or spend.

Preferred

• Automotive, lending or multi-location retail experience is helpful. Automotive experience is not required. Familiarity with Google Ads, Meta, GA4, PostHog, HYROS, BigQuery or dbt is helpful.