Senior Market Researcher

Niles, IL

$87K/yr – $139K/yrSenior Level5+ years expFull time

Posted 5 weeks ago

Job Summary

Own and lead end-to-end market research programs to inform segmentation, positioning, and go-to-market decisions, collaborating with marketing, sales, and analytics teams to deliver actionable insights and reports.

  • Define objectives and methodologies for global studies
  • Synthesize data into executive-ready insights and recommendations

Job Description

Responsibilities

  • Design and execute qualitative and quantitative research projects to address business and marketing questions globally
  • Define research objectives, methodologies, and data collection approaches tailored to business needs
  • Analyze datasets and synthesize findings into clear insights
  • Deliver recommendations that influence business and marketing decisions
  • Coordinate with the market analytics team to create user friendly updates & reports
  • Partner with marketing and sales stakeholders to inform planning and execution via research studies
  • Apply research insights to support segmentation, targeting, positioning, messaging and go-to-market decisions
  • Coordinate Persona and Journey Mapping in collaboration with key stakeholders and the User Insights team
  • Use leading research platforms, AI technologies, modern insight techniques, and visualization technologies
  • Identify opportunities to improve research efficiency and impact

Requirements

  • Bachelor’s degree in Marketing Research, Marketing, Communications, Business, or a related field; advanced degree preferred
  • 5+ years of progressive experience in marketing research and consumer insights
  • B2B Research, Consumer behavior, preferences, and motivations
  • Brand, Communication, Pricing, Performance Marketing and Satisfaction
  • Persona & Journey Mapping
  • Good proficiency with quantitative research and statistical analysis tools such as SPSS and R
  • Familiarity with qualitative research methods, including interviews, thematic & content analysis
  • Ability to synthesize complex information & communicate insights to executive & non-technical audiences
  • Strong project management skills with experience managing multiple priorities and stakeholders
  • Strong executive presence and influential communication style

Benefits

  • Comprehensive healthcare
  • Mental health and retirement savings plans
  • Generous paid time off programs
  • Employee discounts
  • Professional development opportunities
  • Work-life balance initiatives
  • Employee recognition programs
  • Volunteering/community involvement opportunities
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Shure

For 100 years, Shure Incorporated has developed best-in-class audio products that provide high-quality performance, reliability and value. Our history of innovation and expertise in acoustics, wireless technology, networked audio systems and digital signal processing, enables us to deliver seamless, transparent audio experiences.Our diverse product line includes world-class wired and wireless microphones, networked audio systems and signal processors, conferencing and discussion systems, and award-winning earphones and headphones. This is the official LinkedIn Company page for Shure Incorporated. Follow us for company and industry news, product reviews, “how-to” articles and more.Website: https://www.shure.com/Facebook: https://www.facebook.com/shureincInstagram: https://instagram.com/shureTikTok: https://www.tiktok.com/@shure

Founded in 1925
Niles, Illinois, USA
2.2K employees (179 in marketing)

Salaries

Posted range

$87K/yr – $139K/yr

Taken straight from the job posting.

Market Research median pay in the United States

$118K/yr

Most pay falls between $95K and $157K. Based on 323 salaries.

See all Shure salaries
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Senior Market Researcher

Shure · Niles, IL