Vice President, Consumer Insights & Marketing Intelligence

Requirements

• Bachelor’s degree required in Marketing, Business, Marketing Research, Psychology, Behavioral or Cognitive Science, or a related field.
• Advanced degree or MBA preferred.
• 15+ years of progressive experience in Consumer Insights, Marketing Insights, Marketing Analytics, Strategy, and/or closely related disciplines.
• Minimum of 7+ years of experience leading teams and influencing senior executives. Track record of building, developing, and inspiring high-performing teams.
• Experience in restaurant, retail, consumer packaged goods, or another consumer-led business; QSR and/or franchise-system experience is particularly relevant.
• Demonstrated mastery of qualitative and quantitative consumer research, with experience across areas such as segmentation, consumer journey mapping, needs and occasions, positioning, brand health, product or concept development, advertising and creative assessment, and behavioral research.
• Strong understanding of marketing effectiveness, including creative and campaign measurement and the role of media and marketing investment measurement methodologies such as Marketing Mix Modeling and Return on Marketing Spend.
• Demonstrated ability to integrate information across primary research, syndicated sources, behavioral data, marketing analytics, marketplace intelligence, and business performance.
• Strong understanding of research design and analytical principles, with the ability to optimize approaches, interrogate findings, distinguish correlation from causation where relevant.
• Experience identifying and applying emerging research methods, tools, technologies, and approaches to improve insights quality, speed, and business impact.

Preferred

• Advanced degree or MBA preferred.

Benefits

• Benefit eligible employees may receive a comprehensive benefits package that includes medical and dental coverage, 401K match, paid time off (including volunteer time as well as parental leave) and so much more! To learn more about our great benefit offerings, Click Here.