Responsibilities

• Lead the end-to-end user acquisition strategy across paid media, affiliates, programmatic, and other emerging channels.
• Own and manage a multi-million dollar acquisition budget with full accountability for efficiency and scale (CAC, ROI, LTV).
• Drive a culture of experimentation across acquisition channels, funnel optimization, creative strategy, and audience segmentation.
• Partner closely with Data and Analytics to develop reporting infrastructure, surface insights, and continuously refine performance KPIs.
• Collaborate cross-functionally with Product, Creative, Finance, Engineering, and Commercial teams to align on growth priorities and launches.
• Recruit, manage, and mentor a high-performing team of growth marketers and channel specialists.
• Present acquisition performance, forecasts, and strategic insights to executive leadership and stakeholders.
• Stay on the pulse of marketing trends, emerging platforms, attribution changes, and AI/ML-driven growth solutions.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
• 5+ years of experience in user acquisition, performance marketing, or growth marketing, preferably in consumer tech, mobile, or eCommerce.
• Proven success managing and scaling multi-channel campaigns with measurable impact on revenue.
• Expertise in paid media platforms (Google Ads, Meta, TikTok, DSPs, mobile ad networks) and growth stack tools.
• Deep proficiency in analytics tools and techniques: SQL, BI dashboards, cohort analysis, attribution modeling.
• Demonstrated leadership experience with the ability to recruit, develop, and retain top talent.
• Strong communication skills with an ability to influence and align cross-functional stakeholders.
• Experience in fan engagement, collectibles, live commerce, or sports tech is a strong plus.
• Familiarity with AI/ML-based targeting, predictive modeling, and advanced experimentation frameworks is a differentiator.

Preferred

• Experience in fan engagement, collectibles, live commerce, or sports tech is a strong plus.
• Familiarity with AI/ML-based targeting, predictive modeling, and advanced experimentation frameworks is a differentiator.