Senior Manager, Trade Marketing - North America

Responsibilities

• Establish key elements of operational plans for North America Trade Marketing, acting as the primary regional lead for retailer marketing projects, specifically Sephora and Ulta.
• Develop and execute exclusive regional campaigns aligned with broader Americas business goals, with moderate oversight from Partnerships/Brand leadership.
• Manage dedicated trade strategies across regional touchpoints, reducing the tactical execution workload for core brand teams.
• Oversee the regional education strategy with the Education Team, ensuring retail partners and in-store teams have best-in-class content, assets and training programs.
• Lead retailer marketing and campaign support for emerging brand opportunities, including LooPha and NIOD, in alignment with Partnerships/Brand leadership.
• Build strong relationships with senior brand and corporate leaders and key retail partners, including Ulta and Sephora, using discussion and compromise to ensure seamless execution of trade marketing plans.
• Collaborate with Account Partnership Marketing teams and field leaders to drive local social content, local relevancy, Retailer Co-op programs and large-scale experiential activations.
• Lead Visual Merchandising projects by managing timelines, budgets and cross-functional/third-party partners to deliver fixtures and planograms on time and on budget.
• Lead channel recommendation processes to capture regional needs, managing translations and localization with agencies.
• Apply strong beauty industry and trade marketing expertise to execute the 4Ps (Product, Price, Place and Promotion) at point of sale, while tracking launch KPIs, creating 360° recaps and developing scalable regional best practices.

Requirements

• 7+ years of equivalent experience focused on Trade Marketing, Account Marketing or Retail Marketing Communications within a B2B/Direct-to-Consumer environment.
• 5+ years of people management and/or leadership experience, with the ability to organize work, allocate responsibilities, coach team members and support professional development.
• Beauty industry expertise with experience managing key North American retail partners; Sephora or Ulta experience preferred.
• Proven experience delivering successful integrated omnichannel campaigns, with a strong focus on retail execution, including VM rollouts and retailer co-op programs.
• Exceptional project management, interpersonal and communication skills, with the ability to manage multiple simultaneous projects, work cross-functionally at all levels, and use tools such as Wrike (preferred).

Preferred

• Wrike (preferred).
• Sephora or Ulta experience preferred.