Responsibilities

• Own and execute Vivrelle’s TikTok content strategy, with a focus on growth, engagement, and brand awareness.
• Conceptualize, create, film, edit, and publish high-performing short-form content across TikTok and Instagram Reels.
• Stay ahead of trends, platform updates, creator movements, and cultural moments to identify opportunities for timely, relevant content.
• Develop creative concepts designed to maximize reach, engagement, and viral potential while remaining authentic to the Vivrelle brand.
• Build and manage a strategic content calendar that balances trend-driven content, brand storytelling, product features, membership education, and community engagement.
• Ensure all content consistently reflects Vivrelle’s voice, aesthetic, and positioning within the luxury space.
• Analyze performance metrics and social insights to continuously optimize content strategy.
• Collaborate cross-functionally with marketing, partnerships, membership, and creative teams to support key campaigns and launches.
• Identify emerging content formats and experiment with new approaches to keep Vivrelle at the forefront of social media innovation.
• Engage with creators, influencers, and the broader social community to help build brand relevance and conversation.

Requirements

• 4+ years of experience managing social media for a brand, agency, media company, or creator.
• Deep understanding of TikTok, Instagram Reels, and the evolving social media landscape.
• Proven track record of creating content that drives meaningful engagement and audience growth.
• Exceptional content ideation and storytelling skills.
• Strong understanding of social strategy, content planning, and performance analytics.
• Experience filming and editing short-form video content.
• Ability to move quickly, adapt to trends, and execute ideas efficiently.
• Strong organizational skills and attention to detail.
• Passion for fashion, luxury, lifestyle, and consumer brands is a plus.

Benefits

• Opportunity to join an innovative brand reshaping luxury consumption
• Medical, Dental and Vision Insurance
• 401k Program
• Parental Leave: 6-12 weeks fully paid (pending tenure)
• Citi Bike, Kindbody, Peloton & Talk Space membership discounts
• WFH flexibility, 15+ days of PTO, Birthday PTO
• Bi-Annual Performance Reviews & Compensation assessments
• Access to our luxury closet, of course 😉