Drive solutions marketing for Komatsu’s mining offerings, leading global campaigns and cross-functional alignment to position products as value-added solutions.

• Own development and deployment of global mining solutions marketing messaging and campaigns.
• Must-have: 10+ years in marketing/communications with the ability to translate technical content for broad audiences.
• Standout: Leadership across cross-functional teams, CRM/VOC/VOD usage, and large-scale event planning.

Responsibilities

• Develop and lead the solutions marketing communications strategy for Komatsu’s mining offerings, positioning products, services, and technologies as value-added solutions to customer needs.
• Plan and execute global marketing campaigns, incorporating thought leadership, brand alignment, and technical solution messaging.
• Drive Komatsu mining solutions to market by cascading toolkits/messaging to regional marcom teams/subsidiaries.
• University/Sponsorship/Talent/STEM – Growing need to increase visibility of mining as a professional career option at the high school and university level. Assist a small team to develop a strategy around program development with a phase 1-5 year approach.
• Research and establish customer journey mapping process and the advancement of a utilization of a CRM platform to inform marketing and content strategy/approach/tactics.
• Establish best practices on how to leverage voice of customer/distributor (VOC)/(VOD) activities with sales, engineering, and product teams to translate insights into targeted marketing approaches and audience nuances.
• Engage with distributors/customers through meetings, industry events, and conferences to reinforce solution value and strengthen relationships.
• Understanding how market trends are influencing audience behaviors and industry dynamics and how marketing and communication strategies and tactics should be adapted to maximize impact to effectively engage with current and future target audiences.
• Collaborate with marketing and communications peers to align content, channels, and automation programs, ensuring timely, segmented, and personalized outreach.
• Partner with creative, operations, and communications teams to deliver consistent, high-quality content across global audiences and formats.
• Support alignment across internal communications, public relations, trade shows, events, sponsorships, and media planning.

Requirements

• Bachelor’s degree in Marketing, Communications required. Master’s degree in Business Administration, Marketing or Communications preferred.
• 10+ years applicable experience focused on marketing, communications, product management, sales or solutions
• Ability to travel up to 20% required (customer meetings, VOC/VOD visits, tradeshows, industry events)
• Exceptional writing ability, especially translating technical content and product info into useful materials for non-technical audiences
• Displays knowledge in relation to the product or service being marketed to the public, or demonstrates capabilities of learning quickly about it.
• Ability to take complex ideas and translate them into communications that can be easily understood by audiences at all levels.
• Ability to manage people and motivate a team to achieve goals.
• Understands customer engagement strategy development and how consumers respond to various forms of media and engagements.
• Possesses strong communication, relationship building, and negotiation skills. Experience working with individuals in leadership roles (internal and external to the organization).
• Ability to work in a fast-paced, short deadline environment and adapt to change; Can meet demands and timelines without sacrificing quality; works well under stress.

Benefits

• Health benefits: Medical, dental, vision, HSA, wellness programs, etc.
• 401k and/or employee savings programs
• Employee time off (vacation and designated holidays)
• Employee and family assistance programs
• Disability benefits
• Life insurance
• Employee learning and development programs