Responsibilities

• lead the development and execution of strategies that build distinctive brands, strengthen consumer connections, and deliver business results.
• oversee marketing activities with up to an 18-month horizon, guide brand planning, and manage the overall brand P&L and A&P budget.
• turn consumer, customer, and channel insights into compelling end-to-end experiences.
• Working across Sales, Commerce Marketing, Sales Planning, Demand, external agencies, and business unit leadership, you will shape go-to-market plans, communications strategies, channel programs, test-market launches, and marketing innovation.
• establish KPIs, evaluate performance and ROI, and optimize plans and investments based on learning.
• serve as an outcome owner for Agile development and delivery, lead forecasting and senior leadership updates, and make thoughtful trade-offs across the marketing mix.
• through regular market visits, you will deepen channel expertise, identify emerging trends, and ensure activation tools support effective sales execution.
• as a people leader, you will coach, mentor, and develop team members while fostering accountability, candid discussion, bold thinking, and responsible risk-taking.

Requirements

• Master's degree plus 5 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 7 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 6 years of Gallo Spirits BU experience reflecting increasing levels of responsibility; OR High School diploma or State-issued equivalency certificate plus 9 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility.
• Brand management experience.
• Spirits industry experience.
• Required to travel up to 50% of the time in-market in order to perform job duties.
• Experience managing total P&L for brand.
• Knowledge of the on-premise channel.
• Experience managing A&P budgets with a diverse marketing mix.
• Demonstrated ability to think analytically.
• Experience managing a broad range of stakeholders & multiple external agencies.
• Ability to effectively manage competing priorities and operate with a sense of urgency.

Preferred

• Master's degree plus 7 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 9 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 8 years of Gallo Spirits BU experience reflecting increasing levels of responsibility.

Benefits

• We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.