Responsibilities

• Play a leading role in shaping and influencing the GTM strategy for Orthopedics, ASC, and Women’s Health markets, including audience segmentation, prioritization, and value proposition development
• Partner with Segment Marketing to translate audience insights and market opportunities into effective messaging and execution plans
• Translate company and product strategy into specialty-relevant narratives and commercial motions
• Identify growth opportunities, market gaps, and performance challenges, and recommend strategic actions that improve specialty market performance in partnership with Segment Marketing and commercial teams
• Apply a data-driven, test-and-learn approach to refine messaging, content, and enablement effectiveness
• Develop and maintain specialty-specific positioning, messaging, and narrative frameworks for Orthopedics, ASC, and Women’s Health audiences
• Translate complex product capabilities, workflows, and services into clear, differentiated value for specialty healthcare buyers and decision makers
• Ensure consistency of messaging across campaigns, sales materials, and customer-facing content, and executive communications
• Incorporate customer insights, market trends, and competitive intelligence, and commercial feedback into ongoing refinement
• Develop specialty-specific proof points, customer stories, and value narratives that strengthen athenahealth’s market differentiation

Requirements

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
• 8+ years of experience in solution marketing, product marketing, growth marketing, segment marketing, go-to-market strategy, or related commercial roles
• Healthcare technology, healthcare services, SaaS, or healthcare IT experience required
• Experience supporting specialty healthcare markets, ambulatory care, physician practice operations, or complex B2B markets preferred
• Demonstrated experience shaping go-to-market strategies, developing market-facing narratives market-facing narratives, and sales enablement content that drive commercial outcomes
• Experience partnering cross-functionally with Sales, Product, Marketing, and Customer Success teams to drive market adoption and business growth
• Strong strategic thinking with the ability to translate market insights into actionable GTM plans
• Deep understanding of marketing performance metrics, pipeline dynamics, funnel conversion, and GTM optimization
• Proven ability to influence senior leaders and drive cross-functional alignment across highly matrixed organizations
• Exceptional communication skills, including executive-level messaging, storytelling, and presentation development

Preferred

• MBA preferred

Benefits

• What we can do for you: Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.