Responsibilities

• Develop the enterprise social media strategy, defining the role of each platform and how organic, creator, and paid social efforts work together
• Translate business and marketing goals into integrated social and content strategies that drive measurable impact
• Establish enterprise frameworks for messaging and success measurement
• Assist in the development of long-term social strategy roadmaps, platform POVs, and capability evolution
• Translate paid social objectives, audience strategies, and performance insights into social and creator content approaches, ensuring alignment between media investment and content development
• Have a steadfast commitment to the KPI’s to grow engagement, build brands and drive demand.
• Lead enterprise creator and influencer strategy, including use cases, content frameworks, and governance models
• Oversee creator sourcing, briefing, and content direction in partnership with agencies and internal stakeholders
• Serve as a strategic advisor to brand, loyalty, and segment teams on how to leverage creator marketing
• Evaluate and guide onboarding of influencer and creator platforms, vendors, and partnerships

Requirements

• 7-10 years of experience in social media, digital marketing, content strategy, or related fields
• 3+ years of management experience with direct reports and cross-functional initiatives
• Deep expertise across social platforms (Meta, TikTok, Pinterest, Reddit, Snap, YouTube, etc.) and awareness of emerging platforms and social media trends
• Strong understanding of creator and influencer marketing models
• Experience integrating social strategy with paid and organic social media, brand marketing, and SEO
• Familiarity with content discoverability and AI-driven content ecosystems preferred
• Understanding of performance metrics and testing frameworks
• Proven ability to lead cross-functional initiatives with enterprise impact
• Strong strategic thinking and problem-solving skills
• Strong communication and stakeholder management skills

Benefits

• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Financial benefits for retirement and health savings
• Employee recognition programs
• Discounts at Choice hotels worldwide