Content Manager, Social Media

Responsibilities

• The Social Media Manager, Content will also partner closely with the Loyalty team to translate PENN Play initiatives into engaging social campaigns and content, while collaborating with the broader Social Media team to coordinate PENN Play storytelling across PENN Entertainment's portfolio of brands and locations.
• Strategically plans, produces, and publishes content across PENN Play and PENN Entertainment social media platforms, including but not limited to Instagram, Facebook, LinkedIn, and X, in coordination with enterprise marketing priorities and calendars.
• Serves as the primary hands-on content creator for PENN Play and PENN Entertainment social channels, personally capturing photography and video, editing short-form video, creating graphics, and writing social copy.
• Travels to PENN Entertainment locations, events, activations, and experiences to capture original social-first content that showcases PENN Play benefits, partnerships, promotions, experiences, and brand stories.
• Develops original content concepts and recurring social series that build the PENN Play brand beyond individual promotions and create meaningful connections with current and prospective PENN Play members.
• Collaborates closely with the Loyalty team to understand the broader PENN Play marketing calendar, identify initiatives and moments that should receive social support, and determine how those initiatives should be brought to life across social media.
• Develops social creative direction for major PENN Play campaigns, including campaign concepts, messaging approaches, content plans, shot lists, deliverables, and rollout strategies.
• Translates broader loyalty campaigns and business objectives into engaging, platform-native social content rather than simply repurposing existing campaign messaging or creative.
• Maintains a forward-looking PENN Play social content plan aligned with Loyalty priorities, key campaigns, promotions, partnerships, and business objectives.
• Collaborates with the broader Social Media team to coordinate PENN Play campaigns across PENN Entertainment's portfolio of social channels, providing campaign direction, creative guidance, assets, and toolkits as appropriate.

Requirements

• Bachelor's Degree (B.A./B.S.) in marketing, communications, journalism, public relations, media, or related field; with 5+ years of experience in social media, content creation, digital marketing, or a related field, or an equivalent combination of education and experience.
• Portfolio showcasing demonstrated ability to create compelling social-first content is required. Portfolio must include examples of video content and video editing and should demonstrate skills in storytelling, photography, copywriting, and visual content creation.
• Demonstrated ability to personally concept, capture, and edit high-quality photography and video content for social media.
• Strong video editing capabilities and understanding of short-form, platform-native video formats including Reels, TikTok, and other emerging social formats.
• Creative mindset with the ability to generate innovative concepts for social media campaigns, promotions, recurring content series, and brand storytelling that resonate with diverse audiences and drive meaningful interactions.
• Strong understanding of social-first storytelling and the ability to translate broader marketing initiatives into content designed specifically for social audiences and platforms.
• Keen eye for aesthetics, visual composition, brand consistency, and the ability to create content that follows established brand guidelines.
• Proven ability to manage large-scale brand social media accounts with a demonstrated ability to drive audience growth, engagement, and other measurable results.
• Excellent copywriting, communication, and collaboration skills with the ability to effectively coordinate with cross-functional teams and translate business objectives into compelling social content.
• Ability to develop creative direction and independently execute content from initial concept through capture, editing, publishing, and performance analysis.

Preferred

• Gaming or loyalty marketing experience is preferred but not required.

Benefits

• Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being.
• Specific benefits—such as day-one medical coverage, 401(k) matching, and annual performance bonus—may vary by position. Paid time off is earned according to the local policy and increases with the length of employment.