Responsibilities

• Shape executive social voice : Partnering with product comms, product marketing and senior executives, get inside their perspective and help make their ideas sharper, not just louder. Develop distinctive social content across X, LinkedIn and other platforms
• Track the AI zeitgeist : Monitor what the AI community is debating right now — model breakthroughs, cultural shifts, emerging narratives, technical discourse — and identify the moments worth engaging with
• Convert insight into content : Translate complex AI and product concepts into social posts and threads that resonate with technical insiders and enterprise decision-makers alike
• Build repeatable cadence : Establish social media rhythms, forward content plans, and mechanisms for moving quickly when the right conversation appears
• Counsel on participation : Advise when and how Atlassian should join a public conversation — and when to stay out. Exercise judgment under pressure and speed
• Partner cross-functionally : Work closely with Product Marketing, Brand, Communications, and Executive Operations to ensure social content connects to broader narrative strategy and amplification
• Measure and refine : Track social performance (engagement, impressions, audience growth) and use data to sharpen the approach over time

Requirements

• You are deeply credible in AI. You can engage authentically with the Silicon Valley AI ecosystem and convert that understanding into executive social posts and counsel that feel original rather than reactive.
• You've written executive social for or with a senior leader and know how to amplify their thinking. You can speak authentically to engineers, researchers, and founders, and translate that fluency into narratives that resonate.
• Strengths:
• - Strong instinct for what the AI community is discussing right now and why it matters
• - Ability to write and produce social media content with clarity, authority, and voice for a senior executive
• - Comfort moving between technical, strategic, and cultural conversations
• - Judgment on when and how a company should join a public conversation
• - Platform-native understanding of what performs on X, LinkedIn, and technical communities
• - Confidence partnering with senior cross-functional leaders while keeping momentum high
• - Speed — you can move from signal to published post within hours, not days

Benefits

• Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .