Senior Manager, Social Media, Overwatch

Requirements

• 10+ years of experience in social media, digital marketing, audience development, or related disciplines within gaming, entertainment, technology, consumer brands, or an agency environment
• Substantial experience in a functional leadership role, with a proven ability to set operational objectives, manage budgets and schedules, and develop team members
• Demonstrated experience developing and leading social strategies for a major brand, franchise, entertainment property, or live-service product
• Experience leading complex cross-functional campaigns from strategic development through execution and performance evaluation, including directing external agencies, creative partners, production teams, or other vendors
• Experience working across global and regional teams in a matrixed organization
• Deep understanding of major social platforms, audience behaviors, content formats, publishing practices, and measurement approaches, including social listening, sentiment analysis, channel analytics, and performance reporting
• Strong strategic and creative judgment, with a demonstrated ability to translate complex products, features, and business priorities into clear, compelling social strategies grounded in player needs and platform behavior
• Ability to develop persuasive strategic points of view, campaign recommendations, briefs, playbooks, and executive-ready presentations
• Excellent written and verbal communication skills, with the ability to influence stakeholders, gain acceptance in sensitive situations without damaging relationships, and clearly articulate trade-offs
• Strong organizational and project management skills, with the ability to reprioritize as timelines shift and move comfortably between high-level strategy, detailed executional review, and fast real-time decisions

Preferred

• Experience supporting AAA or live-service games
• Familiarity with Overwatch, its players, creators, competitive ecosystem, and broader franchise history
• Experience leading social strategy for global product launches, collaborations, livestreams, esports, or live events
• Experience developing YouTube programming, short-form video strategy, or integrated content ecosystems
• Experience working with creators, influencers, or community-led programs
• Familiarity with tools such as Sprinklr, Monday.com, Opal, native platform analytics, social listening platforms, and project management systems
• Experience working with international audiences and regional marketing teams