Senior Manager, Social Media

Responsibilities

• Own the annual social strategy and platform approach across TikTok, Instagram/Meta, YouTube, and emerging platforms, ensuring social ladders into brand and business priorities.
• Translate brand strategy, product innovation, hero franchises, retailer priorities and cultural moments into compelling social-first storytelling.
• Identify relevant cultural and social moments where Kristin Ess Hair can participate authentically and meaningfully.
• Stay ahead of platform evolution, consumer behaviors and culture to identify emerging conversations, formats and opportunities for Kristin Ess Hair to lead rather than follow.
• Lead social listening and competitive monitoring, turning community conversation, trends and cultural signals into actionable insights for content and brand strategy.
• Lead the end-to-end social content strategy and calendar across always-on storytelling, product launches, campaigns, retailer moments and real-time cultural opportunities.
• Develop distinctive social-first concepts and creative briefs that translate brand objectives into platform-native storytelling.
• Lead social content from idea through execution, including concepting, scripting, shoot planning, on-set content capture, editing and optimization.
• Create and edit agile, platform-native content when speed, authenticity or cultural relevance demands it, establishing efficient production workflows and a strong pipeline of assets.
• Partner with Creative, agencies and production partners to build a balanced content ecosystem across quick-turn social-first, creator/UGC and higher-production brand assets & storytelling.

Requirements

• 6+ years of experience leading social media, content strategy and/or social-first marketing for a consumer-facing brand or agency; beauty, fashion or lifestyle experience preferred.
• Proven experience building and executing social strategies connected to broader brand and business objectives.
• Strong portfolio demonstrating culturally relevant, platform-native content and campaigns, particularly short-form video.
• Hands-on experience concepting, shooting and editing social content for TikTok, Instagram/Reels and other short-form platforms.
• Experience leading social-first content shoots and production from briefing through delivery.
• Deep knowledge of TikTok, Instagram/Meta, and YouTube, with a strong understanding of emerging platforms and evolving social behaviors, creative best practices and emerging capabilities.
• Strong analytical skills with hands-on experience in social listening, reporting and performance optimization.
• Experience working with creators/UGC and managing agencies, freelancers or production partners.
• Proficiency with social content creation tools such as CapCut, Canva and/or Adobe Creative Suite, as well as publishing, listening and analytics platforms.
• Strong creative instincts balanced with analytical thinking and a deep understanding of beauty, culture and the evolving media landscape.

Benefits

• Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off, a hybrid office setup, and paid leave options, Maesa encourages wellness and balance among employees.