Senior Manager, Social Media

Responsibilities

• Own and evolve Lucid's organic social media strategy across key platforms, including Instagram, TikTok, YouTube, X, Threads, LinkedIn, and emerging channels.
• Establish and maintain a consistent social voice and visual presence that reflects Lucid's premium brand positioning.
• Translate product launches, brand campaigns, executive communications, customer stories, and business initiatives into platform-native content strategies.
• Develop channel plans and editorial calendars that balance brand building, product storytelling, customer engagement, and business priorities.
• Partner across the organization to ensure alignment across key initiatives and campaigns.
• Work with the global teams to set the global social operating model, clarifying decision rights, approval paths and roles.
• Lead the planning, creation, publishing, and optimization of social content across all owned channels.
• Partner closely with in house Creative and Brand teams as well as agencies to identify social-first storytelling opportunities and influence content development from concept through execution.
• Oversee social coverage of launches, events, executive communications, partnerships, owner stories, and other high-priority brand initiatives.
• Deliver high-quality content that drives engagement, ownership and understanding to support broader marketing objectives.

Requirements

• 10+ years of experience in social media, digital marketing, content strategy, or related fields.
• Proven experience managing social media programs for premium consumer brands, automotive brands, luxury brands, or other highly visible organizations.
• Strong understanding of content strategy, audience development, social platform ecosystems, and performance analytics.
• Experience leading integrated marketing campaigns and collaborating across multiple functions and stakeholders.
• Strong creative instincts and experience working closely with creative, production, agency, and brand teams.
• Exceptional communication, project management, and organizational skills.
• Experience managing agencies, creators, production partners, and internal teams.
• Bachelor's degree

Benefits

• Compensation & Benefits: Lucid offers a comprehensive and competitive benefits package including medical, dental, and vision insurance; life and disability coverage; paid time off; paid holidays, paid sick leave; and a 401(k) retirement plan. Hourly/non-exempt employees accrue up to 120 hours paid time off, and salaried/exempt employee accrue up to 160 hours paid time off. Eligible employees may also participate in Lucid’s equity program and/or a discretionary annual cash incentive program. Incentive and equity awards, if applicable, are determined based on individual performance, role scope, market considerations, and overall company results, in accordance with the terms of the applicable plans.