Responsibilities

• Content Leadership & Execution
• Lead daily execution across Instagram, TikTok, Pinterest, Facebook, and emerging platforms
• Translate brand direction into channel-specific content plans
• Drive in-house content creation including filming, editing, and publishing short-form video
• Create on-brand graphics and assets (Canva required)
• Write compelling, platform-native captions and on-screen copy
• Produce and adapt creative assets for paid media & performance campaigns as needed
• Manage and optimize an established creator ecosystem (influencers, affiliates, UGC contributors) as a core content pipeline
• Oversee creator briefing, approvals, and integration into brand channels
• Ensure consistency in brand voice, messaging, and visual identity

Editorial & Content Operations

• Own and manage master social and collaboration calendars across brands
• Organize and track all content streams: in-house, creators, UGC, launches, and campaigns
• Sync social calendars with product drops, retail initiatives, partnerships, and paid media
• Maintain structured systems (Airtable, shared drives, trackers) for clarity and accountability
• Provide recurring performance and planning updates to leadership and cross-functional teams

Channel Growth (TikTok & Pinterest Focus)

• Lead measurable growth initiatives on TikTok and Pinterest
• Identify and activate platform-native trends quickly and effectively
• Build repeatable content formats designed for reach, saves, and shares
• Test hooks, structures, captions, and cadence to continuously improve performance
• Stay informed of platform updates and algorithm shifts

Community & Engagement Leadership

• Oversee day-to-day community engagement strategy
• Identify and nurture high-value community members and superfans
• Manage ambassador relationships with a focus on brand alignment and long-term equity
• Surface customer insights and recurring themes to internal teams

Analytics & Performance Optimization

• Own organic social performance reporting across platforms
• Track KPIs including engagement, reach, traffic, and conversion
• Deliver weekly and monthly insights with clear action plans
• Conduct testing, competitive analysis, and social listening to drive growth