Senior Manager Social Media & Comm Mgmt

Responsibilities

• Lead, coach and develop a team of five across social strategy, influencer marketing, community management, ambassador programs and creator activation.
• Set portfolio priorities and allocate resources across 10+ brands with different audiences, growth objectives and regulatory requirements.
• Establish the operating model, governance and standards used across Brand, Digital, Medical Affairs, MLR, ecommerce and agency partners.
• Advise senior leadership on social trends, audience behavior, reputation risks, investment priorities and emerging platforms.
• Lead integrated organic and paid social strategy across Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest, Reddit and emerging platforms for HCP and consumer audiences.
• Define each platform’s role across awareness, education, community, consideration, conversion, loyalty and advocacy.
• Establish an integrated content system that extends priority stories across organic social, paid amplification, creators, CRM, ecommerce, Amazon, events and employee advocacy.
• Translate brand objectives into channel, audience, content and engagement strategies, connecting social with CRM, eCommerce, Amazon, websites, retail and sales enablement.
• Lead event-based social marketing and 360-degree amplification before, during and after major launches, conferences, partnerships and experiential activations.
• Partner with Paid Media on audience strategy, paid campaigns, creator amplification and ongoing content testing and optimization.

Requirements

• 10+ years of progressive social media, influencer/creator, community, or integrated marketing experience across complex portfolios, including HCP and consumer audiences.
• 5+ years of people leadership and experience setting strategy across 10+ brands, business units, or audience segments.
• For internal candidates, equivalent demonstrated leadership readiness may be considered in lieu of direct people leadership experience, including sustained high performance for at least 2 years coupled with interim leadership, significant cross-functional leadership, formal rotational leadership assignments, or formal employee coaching/development responsibilities.
• Demonstrated success influencing senior leaders, investment decisions, and competing priorities within a matrixed organization.
• Experience managing HCP influencers and creators within regulated environments, including MLR review, disclosure, content-rights, and brand-safety requirements.
• Strong experience leading teams and managing agencies, budgets, contracts, and cross-functional programs.
• Ability to translate audience, cultural, and performance insights into scalable strategies and measurable business outcomes.

Preferred

• Deep expertise across social media, influencer marketing, community management and creator-led content for both HCP and consumer audiences.
• Experience identifying, contracting and activating credible HCP, patient, and consumer influencers, creators, subject-matter experts and professional advocates.
• Strong knowledge of regulated healthcare marketing, including MLR review, FTC disclosures, content rights, brand safety and platform compliance.
• Experience with influencer platforms, social listening and publishing tools, affiliate programs, TikTok Shop and emerging creator-commerce models.
• Ability to connect organic social and creator content with paid media, CRM, eCommerce, Amazon, retail and sales enablement.
• Experience developing platform-specific strategies across Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest and Reddit.
• Strong executive communication, creative judgment, stakeholder influence and people-leadership capabilities.
• Experience within healthcare, nutrition, wellness, CPG or another highly regulated category.
• Curiosity and practical experience applying AI to content development, social listening, discovery, personalization, measurement and workflow optimization.
• Proficiency with A/B testing, dynamic content, and reporting