Senior Manager, Social & Influencer Marketing

New York City, NY (Hybrid)

$85K/yr – $100K/yrSenior Level5+ years expFull time

Posted 4 days ago

Job Summary

Own end-to-end social and influencer programs, from strategy and content development to influencer partnerships, contracts, and reporting, while coordinating cross-functional teams and translating data into insights.

  • Lead multi-step social and influencer initiatives
  • Translate analytics into actionable insights

Job Description

Responsibilities

  • This role will report to the VP, Social and Influencer Marketing, helping to lead our end-to-end process, with a focus on social strategy development, editorial content development, influencer partnership execution, and reporting
  • Support team across content  workstreams  –  from deck writing, concept ideation, briefing to campaign management,  copywriting  and reporting
  • Recommend effective talent for influencer partnerships and develop content ideas that support influencer strategies
  • Support drafting influencer contracts (along with the internal legal team), negotiate  fees  and manage the influencer relationship from contracting through campaign wrap-up
  • Work with team to manage project timelines and ensure deliverables are met  across social and influencer programs
  • Analyze social data and turn it into actionable insights as a key lead of our owned and influencer social reports
  • Partner with our sponsorship / consulting team to guide integrated social strategy and develop best practices
  • Inspire and drive innovative new social media approaches informed by current and emerging platforms / trends
  • Maintain strong awareness of the sports and marketing industry.

Requirements

  • a minimum of 5-7 years of experience in a similar role, agency experience preferred.
  • Social media savvy, you have a pulse on what’s trending across the social, creator, and sports ecosystem.
  • Engrained in culture and sports landscape, keep a pulse on news, trends, and key milestones.
  • Experience writing decks, with an ability to develop and pitch a strategy in a way that is digestible for clients.
  • Experience identifying creators and influencers for brand partnerships.
  • Experience building social media and influencer strategies.
  • Experience leading brainstorms and translating ideas into strategic concepts for clients.
  • Proactive with the ability to manage projects independently.
  • Comfortable interfacing with clients and working with cross-functional teams, including creative and production.
  • Ability to lead client calls, develop account POVs, confident providing real-time feedback and direction to clients.

Benefits

  • • Medical, vision, and dental insurance,
  • • Life insurance,
  • • Short-term and long-term disability insurance,
  • • 401k,
  • • Flexible paid time off,
  • • At least 15 paid holidays per year,
  • • Paid sick and safe leave, and
  • • Paid parental leave.
dentsu logo

dentsu

3.4 Glassdoor

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

Founded in 2001
Tokyo, JP
18K employees (4,521 in marketing)
60% recommend to a friend
68% CEO approval

Salaries

Posted range

$85K/yr – $100K/yr

Taken straight from the job posting.

See all dentsu salaries

Traffic Signals

Monthly Visitors
6.4M
Monthly Google Ads Budget
$167
Traffic Source Mix
Search
31%
Direct
63.4%
Referral
4.9%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~18.9K

Recent News

dentsu logo

Senior Manager, Social & Influencer Marketing

dentsu · New York City, NY · Hybrid