Senior Manager, Search (Paid & Organic)

Responsibilities

• Paid search (~75%)
• - Own ButcherBox’s paid search program across Google and Microsoft Ads, including Search, Shopping, and Performance Max, with a seven-figure annual budget
• - Drive new member acquisition against CAC and payback targets through account structure, bidding strategy, query mining, and negative keyword management
• - Set brand vs. non-brand investment strategy and run incrementality tests (geo holdouts, brand search tests) to show where spend is actually working
• - Partner with the CRO team and creative on landing page and ad copy testing
• - Build forecasts and pacing plans, and report performance and insights to senior leadership
• - Test emerging formats and automation early, including AI Max and ads in AI Overviews and AI Mode
• Organic and AI search program management (~25%)
• - Own the SEO and GEO roadmap and run the cadence with our specialist contractor: setting priorities, holding deliverables to deadlines, and challenging recommendations when the business case is weak
• - Get content, dev, and brand resources aligned and unblocked so organic work actually ships

Requirements

• 5+ years hands-on managing paid search for a DTC, ecommerce, or subscription brand, with direct ownership of a seven-figure budget
• Deep platform expertise in Google Ads and Microsoft Ads, and fluency in GA4 (or similar), attribution tradeoffs, and incrementality measurement
• A track record of scaling new customer acquisition, not just optimizing for ROAS
• Experience managing an agency or contractor to a roadmap, including times you pushed back on their recommendations
• Working knowledge of SEO fundamentals and how AI search surfaces source and cite brands. You don’t need to be the strategist, but you need to ask sharp questions
• Strong project management skills and the ability to drive cross-functional work without direct authority
• Clear communication with senior stakeholders, translating performance into business decisions

Preferred

• Experience in subscription, food, or CPG
• Hands-on exposure to AI visibility tools (e.g., Profound, Semrush AI toolkit)
• Agency background supporting DTC brands

Benefits

• Health: medical, dental, vision, and life insurance, an employer-funded HSA, and short & long-term disability benefits
• Financial: 401(k) with generous employer match
• Annual bonus based on company performance
• Time off: unlimited paid time off policy, 20 weeks parental leave, an executive team that encourages a good work/life balance
• Personal growth: Annual Learning & Development stipend, and access to a range of personal and professional coaching solutions through BetterUp
• Food: a free Custom Classic ButcherBox each month and weekly lunch reimbursement
• Other: reimbursement for wellness activities, an exceptional EAP, fertility benefits, life insurance and more