Senior Manager, Retail Media & Vendor Growth

Responsibilities

• This is a Full-Time Salary Position
• Strategy & Roadmap
• - Define annual lifecycle and loyalty priorities, strategies, and performance targets to strengthen member engagement and retention, increase revenue per member, and grow enrollment and participation in GNC Rewards.
• - Translate priorities into a clear strategic roadmap and lead the team in executing key initiatives across lifecycle marketing, loyalty programming, broadcast campaigns, and triggered communications.
• Loyalty Program Management
• - Own the strategy, roadmap, and day-to-day management of GNC Rewards, including tier structure, points/rewards mechanics, benefits, and program economics.
• - Evolve the loyalty value proposition to increase enrollment, activation, engagement, and repeat purchase behavior across categories.
• - Design differentiated segment engagement strategies — promotional offers, product exclusives, early access, experiences, and content — to increase relevance and loyalty by member tier and lifecycle stage.
• - Monitor loyalty program health (enrollment, activation, redemption, tier progression, attrition) and recommend program enhancements to drive member value and profitability.
• Customer Journey & Lifecycle Marketing

Requirements

• 8+ years of experience across retail media, product management/product ownership, commerce media, vendor marketing, strategic partnerships, digital media or related disciplines.
• Experience serving as a Product Owner, Product Manager or business owner for technology-enabled marketing, media, eCommerce or data capabilities strongly preferred.
• Experience partnering with IT, engineering, product and data teams to translate business needs into technology requirements and roadmaps.
• Understanding of agile product development, including requirements gathering, user stories, backlog prioritization, testing and implementation.
• Experience with retail media technology, ad tech, martech, audience platforms, first-party data and/or measurement solutions strongly preferred.
• Demonstrated experience developing integrated marketing programs that drive measurable commercial outcomes.
• Experience working with brand/vendor partners and identifying opportunities to grow investment and deepen partnerships.
• Strong commercial mindset with the ability to connect technology investment, marketing strategy and revenue growth.
• Experience developing business cases, partnership proposals, media packages or Joint Business Plans.
• Strong analytical skills and familiarity with retail media measurement, attribution and incrementality.