Senior Manager, Retail Marketing

Responsibilities

• Strategy & Leadership
• - Own the global retail marketing strategy, establishing frameworks, priorities, and standards that can be adapted and localized across markets worldwide
• - Execute that strategy end-to-end across the U.S. and Canadian markets, serving as the primary retail marketing authority for North America
• - Partner with senior leadership, regional GMs, and global brand teams to ensure retail marketing is integrated into broader commercial and brand planning
• - Build, lead, and develop a high-performing team of retail marketers and new store opening specialists — setting a clear vision, fostering growth, and holding a high bar for output and thinking
• Store Experience & Animation
• - Develop and execute a calendar of in-store activations, experiences, and programming that positions ALO stores as cultural destinations within their communities
• - Create consistent, elevated in-store environments — from outreach strategy to event design — that reflect the brand's luxury positioning and wellness ethos
• - Collaborate with creative, product, and VM teams to ensure every touchpoint within the store reinforces the ALO brand world
• Traffic & Commercial Performance

Requirements

• 10+ years of progressive experience in retail marketing, brand marketing, or experiential marketing, with a minimum of 3 years in a leadership role
• Experience managing multi-market campaigns and cross-functional collaboration at scale
• Proven track record of developing and executing retail marketing strategies that drive both brand equity and commercial performance
• Deep understanding of the luxury/premium consumer mindset and the ability to create experiences and partnerships that resonate with aspirational, high-net-worth clientele
• Strong leadership skills with demonstrated success building and developing teams
• Exceptional communication, presentation, and influencing skills — comfortable engaging with senior leadership, retail teams, and external partners
• Proficiency in marketing analytics and the ability to translate data into actionable strategy
• Willingness to travel regularly across North American markets
• A genuine passion for wellness, movement, and culture — you live the ALO brand
• Experience building a retail marketing function from strategy to execution within a high-growth, premium brand

Preferred

• Experience working within a premium or luxury consumer brand; activewear, fashion, or lifestyle strongly preferred
• An existing network of luxury hospitality, wellness, and cultural partnerships in key U.S. markets (Los Angeles, New York, Miami, Chicago)

Benefits

• Other rewards may include performance bonuses, long term incentives, a PTO policy, and many other progressive benefits.