Senior Manager Regional Marketing and Events

Responsibilities

• Partner with Regional Directors, Outreach Benefits Advisors, and local office teams to develop market-specific plans that support awareness, engagement, referrals, and growth.
• Lead the planning, coordination, and execution of regional events across UEW markets, including resource fairs, community events, educational programs, lunch and learns, open houses, and other market-specific activities.
• Own event logistics from planning through follow-up, including venues, food and beverage, audiovisual needs, presentations, displays, signage, promotional materials, staffing, vendor coordination, attendee experience, and post-event review.
• Create repeatable event standards, checklists, timelines, and playbooks that help local teams execute consistently while tailoring each activity to market needs.
• Coordinate local event champions, volunteers, vendors, and partners to extend marketing execution and allow Growth team members to stay focused on relationship-building and growth.
• Evaluate, coordinate, and activate local sponsorship opportunities, ensuring UEW invests in the right community opportunities and fully receives the agreed-upon visibility, placement, and engagement benefits.
• Coordinate traditional local advertising, including newspaper, television, radio, community publications, billboards, outdoor advertising, and other non-digital media in partnership with corporate Marketing.
• Oversee the deployment of market-specific mailers, event invitations, educational materials, office signage, and community outreach collateral with internal teams and external vendors.
• Coordinate local media opportunities and relationships that increase awareness of UEW, its services, and its commitment to energy workers and their communities.
• Manage assigned budgets, quotes, agreements, invoices, timelines, approvals, and documentation with disciplined accountability.

Requirements

• Experience in healthcare, outreach, or similar highly regulated marketing environments.
• Strong ability to build trust and meaningful relationships internally with Regional Directors, Outreach Benefits Advisors, Operations, Marketing, local office teams, and cross-functional partners to ensure clear communication, aligned execution, and effective follow-through.
• Proficient in CRM systems, Microsoft Office Suite, call tracking, task management, and detailed documentation, with a willingness to embrace technology—particularly artificial intelligence- and continuously improve.
• Highly organized and able to manage multiple projects across diverse markets at the same time while maintaining momentum, detail, and ownership of results.
• Excellent written and verbal communication skills.
• Able to work independently while collaborating closely with Outreach Benefits Advisors, RECA Special Coordinators, Benefits Eligibility Specialist, and internal support teams.
• Comfortable making a high volume of follow-up calls and maintaining professional persistence with stalled or incomplete claims.
• Mission-driven and committed to elevating the lives of energy workers with unwavering compassion, whole-person care, dignity, urgency, and alignment to UEW’s PEAK values.

Preferred

• Strong ability to build trust and meaningful relationships internally with Regional Directors, Outreach Benefits Advisors, Operations, Marketing, local office teams, and cross-functional partners to ensure clear communication, aligned execution, and effective follow-through.
• Proficient in CRM systems, Microsoft Office Suite, call tracking, task management, and detailed documentation, with a willingness to embrace technology—particularly artificial intelligence- and continuously improve.
• Highly organized and able to manage multiple projects across diverse markets at the same time while maintaining momentum, detail, and ownership of results.
• Excellent written and verbal communication skills.
• Able to work independently while collaborating closely with Outreach Benefits Advisors, RECA Special Coordinators, Benefits Eligibility Specialist, and internal support teams.
• Comfortable making a high volume of follow-up calls and maintaining professional persistence with stalled or incomplete claims.
• Mission-driven and committed to elevating the lives of energy workers with unwavering compassion, whole-person care, dignity, urgency, and alignment to UEW’s PEAK values.

Benefits

• Medical, Dental & Vision Insurance to help you maintain your health and wellness.
• 401(k) Retirement Plan with employer match to support your long-term financial goals.
• Paid Time Off (PTO) and Holiday Pay to ensure a healthy work-life balance.
• Disability Insurance and Life Insurance Options for added peace of mind.
• Health Savings Account (HSA) and Dependent Care Spending Account (DCSA) for tax-advantaged savings.
• Employee Assistance Program (EAP) offering confidential resources for life’s challenges.
• Sunshine Fund for peer-supported financial assistance during unexpected hardships.
• Internal Referral Bonuses to reward you for helping us grow our team.
• Supportive and Inclusive Culture that fosters teamwork, respect, and belonging.
• Mission-Centered Work that directly impacts the lives of former energy workers.