Senior Manager, Public Relations

Responsibilities

• Responsible for developing and executing strategic communications initiatives that enhance and protect the organization’s reputation.
• This role leads media relations, external communications, thought leadership, crisis communications support, and public relations campaigns aligned to business priorities.
• The position reports into the VP, Public Relations and partners closely with senior leadership, marketing, legal, HR, and business teams to ensure consistent, compelling, and effective messaging across external audiences.
• Develop and implement comprehensive public relations strategies that support corporate and business objectives.
• Lead proactive media relations efforts, including press outreach, relationship building with journalists, and management of media inquiries.
• Draft and review press releases, media statements, executive talking points, Q&A documents, briefing materials, and other external communications.
• Identify opportunities to elevate brand reputation through earned media, speaking engagements, awards, and thought leadership initiatives.
• Partner with internal stakeholders to align messaging across corporate communications, marketing, investor relations, HR, and executive leadership.
• Support crisis communications planning and response, including issue monitoring, message development, and rapid-response coordination.
• Track, analyze, and report on PR campaign performance, media coverage, share of voice, and reputation metrics.

Requirements

• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• 8+ years of progressive experience in public relations, corporate communications, media relations, or external communications.
• Demonstrated experience developing and executing strategic PR campaigns.
• Strong media relations background with a track record of securing earned media coverage.
• Excellent written, verbal, and interpersonal communication skills.
• Experience supporting executive communications and high-visibility announcements.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Experience handling sensitive or reputation-related issues with sound judgment and professionalism.

Benefits

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.