Digital PR Lead

Responsibilities

• Develop integrated promotional strategies using various channels to gain search and GEO visibility.
• Research publishers and journalists & build and nurture relationships with key media contacts.
• Develop pitch angles and write and send pitch emails.
• Correspond with journalists to see through successful media placements.
• Earn unpaid media coverage.
• Negotiate and see through pay-to-play blogger and influencer collaborations.
• Ideate content topics and content promotional plans.
• Manage multiple deliverables, deadlines, and needs from the client and partners.
• Bring new ideas, approaches, and tactics to client work and the team.
• Exhibit broad understanding of the digital market, leading trends and changes, and the overall online business climate.

Requirements

• 3-5 years of experience in PR, Communications, or Digital Marketing.
• Bachelor’s Degree is PR, Communications, or a related field.
• Proven success earning coverage from the media.
• Experience researching and completing blogger and influencer partnerships.
• Understanding of paid social media best practices.
• Confident written and verbal communication skills.
• Organized with strong time-management skills.
• Understanding of Google Analytics basics.
• Strong understanding of SEO & GEO best practices and connecting DPR efforts back to overall SEO performance.

Benefits

• National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available
• Flexible paid time off; 16 weeks maternity and 6 weeks paternity leave
• Health Savings Accounts with employer contribution, Healthcare Flexible Spending Accounts, Dependent Care FSA
• Vision and dental coverage
• Employer-paid short-term disability and life and AD&D insurance
• Employer-paid premium subscription to the Calm app
• Employer-paid virtual healthcare support through First Stop Health
• Voluntary pet insurance for your furry family members
• Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance
• New hire technology stipend to set up home office