Public Relations Director

Responsibilities

• Plans and carries out Marketing initiatives and supports strategic and tactical marketing efforts throughout the organization.
• Creates and implements solution and brand awareness campaigns and deliverables for owned and paid media in support of Marketing programs and initiatives.
• Monitors, reviews and reports on marketing activity, sales impact and budget execution.
• Consults and advises on communications methods and strategies across the corporation.
• Develops and executes strategic communications campaigns to earn strong national and/or global coverage of key company announcements, initiatives and differentiators.
• Grows and nurtures long-term media relationships, constantly building new contacts.
• Handles media and other critical external inquiries end-to-end by shaping messages and preparing spokespersons to ensure positive outcomes.
• Creates and implements communications campaigns to support geographically expansive marketing initiatives.
• Writes strategy documents, news releases, pitch letters, key messages, backgrounders, Q&As and online press room material.
• Creates and manages integrated communications campaigns, digital content and promotions to drive revenue growth and position the brand.

Requirements

• Experience at a wealth management, WealthTech or fintech company, or agency experience supporting financial services clients.
• Working knowledge of SEC and FINRA communications requirements and experience partnering with Compliance on media materials.
• Experience leading communications for mergers and acquisitions, private equity–backed companies or other major corporate transactions.
• Fluency in modern media formats, including podcasts, video, newsletters and LinkedIn, and in amplifying executive voices on social channels.
• Proficiency with media monitoring and analytics tools such as Cision, Meltwater or Muck Rack.

Preferred

• 12+ years of experience in public relations, media relations or corporate communications with progressive leadership responsibility, gained in-house, at a PR agency or as a journalist.
• Financial services, wealth management, asset management or financial technology industry experience strongly preferred.
• Bachelor’s Degree in Communications, Journalism, Public Relations, Marketing or a related field.
• Established relationships with national business, financial and wealth management trade media, and a proven record of securing high-impact coverage in top-tier outlets.
• Exceptional writing and editing skills, with the ability to distill complex topics such as technology, investment solutions, data and AI into clear, compelling content.
• Demonstrated experience preparing C-suite executives for media interviews, including live broadcast. Proven issues management and crisis communications experience, ideally in a regulated environment, with sound judgment, discretion and composure under pressure.
• Experience managing PR agencies and budgets and building measurement programs that connect earned media to business outcomes.
• Strong relationship management skills as a trusted, collaborative partner to senior leadership, Legal, Compliance and cross-functional teams.

Benefits

• Our benefits page on our career site to learn more.