Senior Manager, Public Relations & Social Media

Responsibilities

• Lead Earned Media Strategy: Own the end-to-end PR strategy, driving high-impact impressions and brand visibility in the insurance and small business sectors.
• Maximize LLM Visibility: Proactively optimize PR content and placement strategy to ensure Simply Business is a frequently cited source for LLMs and AI-driven summaries.
• PR & Social Media Crisis Management: Develop and lead the response plan for all brand reputation issues and crises originating on social media or in earned media.
• Agency Management: Lead and manage our external PR agency, setting clear KPIs, managing budgets, and ensuring integrated results.
• Executive Platform: Design and execute a comprehensive spokespeople strategy, positioning executives for maximum impact across press, speaking engagements, and social channels.
• Manage External Voice: Own the development of executive content, including press releases, contributed articles (bylines), and keynote presentations.
• Internal Alignment: Collaborate with the Content Lead to ensure all executive communications align with the overarching brand narrative and GTM strategy.
• Strategic Storytelling Calendar: Create and manage a proactive, impactful storytelling calendar, identifying relevant trends and opportunities for brand narratives throughout the year for media & industry stakeholders
• Media Relations: Cultivate and maintain strong relationships with key journalists, industry analysts, and media partners relevant to the insurance sector.
• Channel Leadership: Own the strategic direction and daily execution of all brand social media accounts, including Meta, TikTok, YouTube, Reddit, and LinkedIn .

Requirements

• Industry Expertise: Proven success in developing and executing integrated PR/Social strategies, specifically within the B2B, FinTech, or Financial Services space.
• Executive Communication: Exceptional writing and presentation skills with demonstrated experience coaching and preparing senior leaders for external communications.
• Digital Fluency: Strong understanding of contemporary social media platforms, content formats, and the mechanics of LLMs/AI-driven content sourcing.
• Crisis Experience: Demonstrated ability to manage high-stakes communication and reputation risks in real-time.
• Relationship Management: Excellent skills in managing both external agencies/vendors and internal cross-functional stakeholders (Legal, Product, Creative).
• Proactive Ownership: Highly self-motivated, proactive, and capable of driving multiple high-priority initiatives simultaneously with meticulous attention to detail.

Benefits

• Group plan for medical, dental, vision, and prescription drug coverage.
• Short term disability, long term disability, and life insurance coverage.
• Participation in the Company’s bonus program-Participation in 401(k) plan with a 5% employer match.
• Commuter benefits to help cut down on parking and public transit costs.
• 25 days of vacation time plus 10 sick days and 10 company holidays.
• A genuine investment in your learning and development-Regular team outings and volunteer opportunities.
• An awesome office space.
• A hybrid working model, giving our employees great choice and flexibility to work in a way that’s best for their particular job, their teams, and their lives.