Senior Public Relations Manager
audioeye
USA (Remote)
In-houseTravel-HealthcareSenior level5+ years exp.
23 hrs ago
Senior Manager of Public Relations
New York City, NY (Hybrid)
$161K/yr – $258K/yrSenior Level10+ years expOther
Posted 2 months ago
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Job Summary
Lead media relations strategy for a premier firm, translating complex legal wins into news and shaping executive visibility across growth practices.
- Drive strategic PR campaigns to elevate the firm’s profile in Private Equity, M&A, Asset Management, Life Sciences, and Health Care.
- Develop media-ready content and coach leaders for interviews while coordinating crisis communications and journalist relationships.
- Mentor the PR team, collaborate with agencies, and measure impact with AI-enabled monitoring and quarterly reporting.
Job Description
Own media relations strategy for a premier firm, translating complex legal wins into news and shaping executive visibility across growth practices.
- Lead strategic PR campaigns to build the firm's profile in Private Equity, M&A, Asset Management, Life Sciences, and Health Care
- Write and edit press releases, briefing sheets, holding statements, and media pitches
- Serve as a key point of contact for inbound media inquiries
- Partner with the Director of Communications to manage complex issues and provide crisis communications guidance
- Translate complex legal outcomes into clear, newsworthy content for business, legal, and trade media
- Cultivate relationships with national and international journalists and media outlets
- Position firm attorneys as go-to sources and stay current on trending topics for media engagement
- Prepare and coach leaders ahead of media interviews; provide proactive counsel on communications strategies
- Develop and deliver media training workshops and messaging frameworks
- Secure speaking engagements and thought leadership opportunities for firm attorneys
- Source and place partner-authored bylined articles and legal alerts
- Lead, mentor, and develop communications colleagues, including direct management of the PR Manager and PR Specialist
- Collaborate with external PR agencies, oversee budgets, and set KPIs to maximize ROI
- Ensure brand voice consistency across all PR efforts in line with guidelines
- Establish performance reporting using AI-enabled monitoring and predictive analytics
- Track PR impact and provide quarterly leadership-ready reports
- Collaborate across Marketing & Business Development to create integrated communications strategies
- Oversee technology, tools, and media databases to drive efficiency
- Foster a collaborative team culture and professional development for direct reports
- Build relationships with journalists across print, broadcast, and digital platforms
- Lead, mentor, and develop the PR team to align with department goals
- Maintain consistency of messaging with brand guidelines and objectives
- Track effectiveness of campaigns and prepare detailed quarterly reports for executives
Ropes & Gray LLP
Ropes & Gray, a preeminent, global law firm, has been ranked in the top-three on The American Lawyer's prestigious "A-List" for eight consecutive years and listed on Law.com’s UK “A-List” for three years in a row. The firm has more than 1,500 lawyers and legal professionals serving clients in major centers of business, finance, technology, and government in New York, Boston, Chicago, Los Angeles, San Francisco, Silicon Valley, Washington, DC, London, Dublin, Hong Kong, Milan, Paris, Seoul, Shanghai, Singapore and Tokyo. The firm has consistently been recognized for its leading practices in many areas, including asset management, private equity, M&A, finance, real estate, tax, antitrust, life sciences, healthcare, intellectual property, litigation & enforcement, privacy & cybersecurity, and business restructuring. Content may include attorney advertising.
