Senior Manager, Public Relations

Responsibilities

• Develop ideas designed to generate conversation, earned attention, social sharing, and cultural relevance.
• Identify emerging trends, conversations, memes, creators, events, and cultural moments Factor can credibly participate in.
• Create proactive PR moments rather than relying primarily on traditional announcements and press releases.
• Partner with Creative and Organic Social to develop ideas that can live across earned, owned, creator, and social channels.
• Continuously ask: What would make people actually talk about this?
• Find unexpected ways to put Factor into conversations happening across food, wellness, fitness, sports, and culture.
• Approach communications through the lens of how stories will travel across social platforms, creators, media, and culture.
• Work closely with Organic Social to identify real-time opportunities and turn cultural conversations into brand moments.
• Help develop PR ideas with strong visual, video, creator, and social storytelling potential.
• Identify opportunities for executives, chefs, nutrition experts, athletes, partners, and other brand voices to show up credibly in social conversations.

Requirements

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• 6–9 years of public relations, brand communications, social, or integrated communications experience.
• Experience working with high-growth consumer brands, preferably within food, CPG, wellness, lifestyle, fitness, sports, or consumer technology.
• A track record of creating ideas or moments that generated meaningful buzz, earned attention, social conversation, or cultural relevance.
• A strong understanding of how PR, social, creators, content, and culture increasingly work together.
• Proven success developing integrated communications strategies that generate high-quality earned media.
• Strong media relationships across national consumer, lifestyle, business, and trade outlets.
• Experience managing external agencies and cross-functional stakeholders.
• Outstanding writing, storytelling, presentation, and communication skills.
• Strong creative instincts and an ability to recognize what will—or won’t—break through.

Preferred

• Experience working with celebrity talent, athletes, creators, or major partnerships
• Experience creating social-first or culturally driven brand moments
• Passion for food, nutrition, wellness, fitness, and sports