Responsibilities

• Build and execute Traversal’s product marketing strategy across positioning, messaging, content, and product launches.
• Translate complex technical concepts into clear narratives that connect to real-world customer pain points.
• Develop technical marketing content, including website copy, case studies, technical blogs, videos and product collateral.
• Support community-building initiatives through events, content, and partnerships that engage SREs, platform teams, and the broader AI infrastructure ecosystem.
• Conduct market research, customer discovery, and competitive analysis to inform product and marketing strategy.
• Partner with product management and engineering to shape roadmap decisions based on market and user insights.
• Build early sales enablement programs and materials to help our team tell the Traversal story effectively.
• Act as a cross-functional connector between product, engineering, sales, and marketing.

Requirements

• 7+ years in product marketing or a hybrid product/technical marketing role, ideally in AI, observability, infrastructure, or developer tools.
• Strong ability to dive deep into technical products and communicate them effectively to both technical and business audiences.
• Experience working closely with product and engineering teams in fast-paced, ambiguous environments.
• Excellent written and verbal communication skills, with the ability to clearly explain complex technical concepts.

Preferred

• Passion for AI innovation and a desire to help define how AI-native infrastructure products go to market.
• Proven ability to build foundational marketing programs from scratch and evolve them over time.
• Familiarity with AI or LLM-powered products.