Responsibilities

• Lead B2B Product Marketing for Samsung TV+ - Serve as the primary point of contact for Product Marketing for Samsung TV+, working closely with cross functional teams to bring these offerings from launch into successful, always-on, must-buy offerings.
• Develop and Execute Strong Go-To-Market that Drives B2B Samsung TV+ Adoption - Refine and accelerate the team’s overall go-to-market product strategy from conception to launch to recurring buys.
• Package New and Existing Offerings that Meet Customer Business Objectives - Take new, complex products and distill them into easy-to-understand offerings for client audiences, working with BD teams to secure rights, pricing, and more.
• Build and Refine Value Propositions - Create clear, compelling narratives for each Samsung TV+ offering/content, bringing industry and market intelligence into the mix.
• Define the Samsung Product Arc - Work with Business Development, Product, Engineering, and Insights to build clear ‘sales ready’ turnkey programs, including cases, claims, and benchmarks that inspire confidence in sellers and adoption from clients.
• Partner Cross-Functionally - Work daily with Product Managers, Product Strategy, Marketing and Sales to bring offerings to life. Regularly to go top-to-top and bring an informed recommendation on offering steer and deployment.

Requirements

• CTV/Media/Advertising Product Marketing Expertise: 8+ years of experience in leading advertising-related product marketing programs, the majority of which have been spent driving leading product marketing programs in media, programmatic, sponsorship, and/or technology-related ad sales.
• Strong Packaging and Sponsorship knowledge: At least 5+ years of experience in sponsorships, packaging, and/or specialty moment offerings (e.g. tentpole moments, concert series, holiday, creators, talent, upfronts, etc). Strong familiarity with client expectations and outcomes, as well as industry standard pricing and bundling concepts.
• Product Marketing Lifecycle Ownership: Experience in leading the full lifecycle of B2B, ads, or content product marketing development, from early-stage Product Manager / BD partnership to alpha/beta to general availability, partnering with cross-functional teams as needed.
• Proven Track Record of Successful Product Launches: Successfully developed, launched, and deployed new products, and accelerated adoption of existing products, especially within the CTV, programmatic, sponsorship, or advertising space.
• Outstanding cross-functional collaboration: Particularly with Business Development, Content/Programming, Engineering, Product, L&D, Monetization, and Sales teams.
• Quantitative and GTM Familiarity: Proficiency in data analysis, basic 3rd party market research, and crafting product arc narratives.
• Bachelor’s degree in a related field (product, marketing, business, media, etc)

Preferred

• Strong Market Landscape Knowledge: Direct experience at or with leading media, CTV/OTT advertising platforms, or related programmatic platforms (e.g. Meta, Netflix, Google, Amazon, Apple, Pinterest, Disney, Roku, etc)
• Familiarity with Samsung Ads products: Including but not limited to programmatic and direct offerings, device capabilities, and Samsung TV+ offerings
• Data-driven: Use data and metrics regularly to understand product adoption, quantify product feedback and performance, and overall commercial impact
• Excellent Communication: Strong written and verbal communication, as well as persuasive presentation skills
• Strong Operator: Exceptionally organized and operationally-focused

Benefits

• Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.